Director, Analytics & Data Science

Responsibilities

• This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.
• Strategic Analytics Leadership : Lead the development and execution of an analytics strategy that directly supports the needs and priorities of the assigned stakeholder group.
• Collaborate with senior leaders to align analytics initiatives with business goals and strategic priorities.
• Provide actionable insights to drive marketing campaigns, enrollment strategies, and partnership initiatives.
• Data Science and Analytics : Lead and guide data scientists and analysts in applying predictive modeling, forecasting, and advanced analytics to support marketing and enrollment priorities.
• Shape and prioritize advanced analytics use cases (e.g., incrementality testing, forecasting, impact evaluation, optimization) to ensure analytical work drives clear business decisions and actions.
• Ensure advanced analytics outputs are interpretable, actionable, and embedded into workflows, including models that inform recommendations and next-best actions.
• Analytics Architecture : Partner with the Analytics Architecture team to ensure web analytics, customer data platforms (CDPs), and related systems provide reliable, decision-ready data. Support instrumentation and data collection requirements needed to inform stakeholder strategies.
• Work with data and platform teams to ensure data from multiple sources is integrated and aligned, enabling a holistic view of marketing and enrollment performance.
• Oversee the development and maintenance of dashboards, reports, models, and analytical tools to support decision-making.
• Stakeholder Engagement and Communication : Engage with key stakeholders to understand their analytical needs and provide tailored solutions.
• Present complex data insights in a clear and actionable manner to senior leadership and other stakeholders.
• Facilitate workshops, training sessions, and presentations to promote data literacy and the effective use of analytics.
• Innovation and Continuous Improvement : Stay at the forefront of emerging trends and technologies in data analytics, marketing analytics, and higher education.
• Implement continuous improvement processes to enhance the efficiency and effectiven

Additional Information

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Management_Executive 612 Pay Range: $163,200.00 - $293,800.00 Job Description The Director of Data Science & Analytics leads a team that supports the data and analysis needs of WGU's Marketing, Enrollment, and Regional Operations teams, including Strategic Partnerships. This team's mission is threefold: to provide objective insights that inform Outreach decisions and improve performance, to clearly communicate Outreach impact, and to build and maintain the analytics infrastructure that supports these efforts. This role plays a key part in shaping the experience of future WGU students - from raising awareness of our mission to helping them choose the right path and complete their enrollment. The Director ensures that data and insights are used to guide strategies that are inclusive, effective, and aligned with WGU's goals of increasing access, improving student outcomes, and maximizing the value of a WGU degree. Reporting to the Vice President of Institutional Analytics and Research (IAR), the Director is responsible for delivering high-quality analytics that support strategic decision-making across Outreach Organization. The ideal candidate brings strong business acumen and a passion for using data to improve marketing performance, grow enrollment, and strengthen regional outreach.

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