Senior Communications Manager, Global Beauty

About the role

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We're growing fast and our ambition is huge - more categories, more locations and more people. The Senior Communications Manager - Global Beauty, will play a central role in shaping and delivering Dyson's global beauty communications strategy. Located at Dyson's HQ in Singapore and reporting to the Global Head of Beauty Communications (London), this role drives storytelling across key international markets, elevating Dyson Beauty's presence in earned media, with a particular focus on strengthening engagement across East and APAC regions. The role will lead on press office content creation, ambassador management, influencer strategies and integrated communications that align with commercial priorities and innovation milestones. Main responsibilities include but not limited to:- Support the development and execution of the global Beauty communications strategy, driving narratives that reinforce Dyson's technology leadership, innovation, and category authority Lead communications strategies for New Product Developments (NPD) and sustain a steady drumbeat of global coverage for the core product range Oversee proactive and reactive global press office activity, translating complex engineering into high-quality, culturally relevant beauty narratives, press materials, and executive profiling Capitalise on key seasonal and cultural milestones, such as Fashion Week, Cannes Film Festival, and the Met Gala, to drive brand relevance Act as the primary point of contact and strategic liaison for Eastern/APAC markets, ensuring global campaigns are inclusive of and tailored to local audiences Track and integrate emerging East/APAC beauty trends and narratives into the overarching global strategy to drive regional growth Partner with regional teams to identify, onboard, and manage strategic APAC-based ambassadors, ensuring their content aligns with global brand positioning and maximises earned media Partner closely with UK/Singapore Commercial teams, Global Marketing, Social, and Product teams to ensure integrated campaign delivery aligned with business priorities About You To succeed in this role, you should be a self-starter and a proactive team player who can collaborate effectively across global, regional, and market teams. You are a strategic thinker with strong executional capability and the flexibility to navigate different time zones with a London-based team. Previous skills & experience:- Strong experience in global communications, ideally within beauty, luxury, or consumer technology Demonstrated understanding of East/APAC media landscapes and cultural dynamics (highly desirable) Proven ability to create impactful content for international press and stakeholders Experience managing talent, influencers, or ambassadors across multiple regions Excellent stakeholder management skills, with experience working across global teams

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