Additional Information
Job Description
Join the LEGO® Group as a Senior Programmatic Media Associate and support us in delivering data-driven, high-impact digital media advertising campaigns that connect the LEGO Group with millions of fans. This role combines critical thinking, cross-functional leadership, and deep platform expertise to help shape our media approach in a fast-evolving digital landscape. You will support and learn to implement campaign strategy and execution, foster strong internal and external partnerships, and ensure our media investments deliver against both brand and commercial goals.
Core Responsibilities
Media Strategy & Vision - Support in driving and implementing the LEGO Group's key initiatives and programmatic media strategy, ensuring alignment with brand, marketing, and business objectives across channels and other teams. This includes championing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
Investment Stewardship & Governance - Ensure that global standards are followed and met, delivering the strongest return
Team Leadership & Capability Building - Build, lead, and inspire a high-performing programmatic team, while coaching local teams on best practices, innovation, and executional excellence. This includes fostering a culture of collaboration, experimentation, and continuous learning.
Collaborator & Executive Influence - Serve as a subject matter expert for programmatic media, engaging with leadership, brand managers, other key internal collaborators, and external partners to drive alignment and advocacy.
Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.
Do your part in our team succeeding
Your expertise will be crucial in supporting impactful digital media campaigns that resonate with our global audience. By providing structure to innovative strategies and fostering collaboration across teams, you will help ensure alignment with both brand values and commercial objectives . Join us in crafting a future where creativity meets data-driven success!
Do you have what it takes ?
Proven experience in digital and programmatic media.
Knowledge of the regional media landscape, ad tech ecosystem, and evolving privacy/regulatory environment. Along with a proven track record of campaign deployment.
Knowledge and hands-on experience across key tools like The Trade Desk, Amazon DSP, and DV360.
A desire to be curious and to learn and develop, both within the programmatic media specialism and more holistically.
A commitment to purpose-driven, ethical marketing in line with the LEGO Group's values and mission.
Relocation
There is no relocation budget for this role.
Hybrid working model
Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition . This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.
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Lego · Boston Hub