Additional Information
Our client is the Channel Marketing team of a global tech leader seeking a Marketing Manager with Amazon Business Management experience. This is a 6-month, 40 hours/week assignment with likely extension that will be onsite 5 days/week (nonnegotiable) in the Northern NJ office.
The Marketing Manager will lead partner communication and joint marketing initiatives with distribution and select reseller partners, with a strong focus on Amazon Business in the U.S. This role will oversee end-to-end partner marketing, from strategic planning and campaign execution to ROI analysis, while collaborating cross-functionally to align with broader business objectives.
To apply and be considered, you must reply with the following:
- Full legal name:
- City of residence:
- Top 3 skills - please describe (in full sentences) your experience with the following:
1. Amazon Business Management:
2. B2B/Channel marketing:
3. Budget and ROI optimization:
In close partnership with internal stakeholders, channel partners, and cross-functional teams, you will play a key role in developing and implementing channel marketing strategies that enhance partner engagement, drive demand generation, and accelerate revenue growth. As a core member of the marketing team, you will work closely with business partners and external agencies to manage channel marketing execution and co-marketing program development.
The Marketing Manager will:
- Develop and maintain an annual channel marketing calendar that supports the with the overarching Channel Marketing strategy, promoting new launches and priority products, while supporting individual partner sales targets
- Own partner facing communications for product launches, vertical campaigns, promotions, events, and company news (banner placement, newsletter, email, social post, or partner-facing webinars, etc.)
- Build one-on-one relationships with distribution partners and the select channel reseller marketing leads to co-create individual marketing plans that support their growth targets
- Develop budget and tactical guidance for all partners before each quarter and product launch
- Evaluate campaign performance and optimize investments based on ROI and pipeline impact
- Create a standardized ROI reporting framework for Distribution partners that clearly demonstrates how a generated lead led to sale
- Present quarterly business reviews and recommendations to leadership teams that includes to-channel communication metrics, MDF spend ROI, and partner portal metrics and KPIs
- Collaborate closely with the broader Integrated Marketing team to create compelling marketing assets that cater to the specific needs of our partners. This will involve engaging sales presentations, informative case studies, insightful white papers, concise solution briefs, webinars, and impactful website content - all aimed at effectively supporting our channel partners' marketing efforts
- Partner with cross-functional teams (sales, training) to understand channel members' perspectives and enhance their experience.
- Manage ongoing relationships and contract renewals with third-party vendor solutions (e.g., VIR, MDF, SPIF, partner website automation).
- Design or improve upon processes for channel sales, legal, security, product marketing, product management, finance, and our esteemed partners to ensure seamless experiences
- Manage and optimize presence on Amazon Business by creating and setting up new ASINs, conducting PDP audits, optimizations, and updates, and managing an external agency to lead the Amazon media strategy through weekly performance reviews, monitoring campaign performance, and alignment with revenue goals
The Marketing Manager must have:
- 5+ years of relatable experience in Channel or B2B marketing, including understanding of traditional channel route to market, programs, and an indirect sales model
- Expertise in Amazon Business, including managing/optimizing product portfolios, launching new ASINs, and managing impactful media investment strategies
- Experience developing and executing channel communications strategies, managing channel programs, and overseeing partner portal and agencies/indirect teams
- Background in account management, training, product marketing, and project management
- Familiarity with marketing and sales channels within high-tech product technology industry
- Ability to work in a dynamic fast paced industry and matrixed organization with multiple stakeholders
- Advanced Excel and PowerPoint skills
- Bachelor's Degree
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Creative Circle · Englewood Cliffs, NJ