Additional Information
Staff - Union
Job Category
CUPE 2950
Job Profile
CUPE 2950 Salaried - Marketing & Comm Asst (Gr5)
Job Title
Marketing Coordinator
Department
Business Development | Conferences and Accommodation
Compensation Range
$4,314.00 - $4,532.00 CAD Monthly
Posting End Date
June 14, 2026
Note: Applications will be accepted until 11:59 PM on the Posting End Date.
Job End Date
Ongoing
At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.
Job Summary
The Marketing Coordinator assists with the design, development and implementation of marketing, communications, sales and social media initiatives in Conferences and Accommodations. Reporting to the Marketing and Business Development Manager, the Marketing Coordinator will coordinate and implement both print and digital marketing initiatives and perform other sales and marketing administrative duties.
Organizational Status
Reports directly to the Marketing and Business Development Manager at Conferences and Accommodations. The position will also work and collaborate with other Conferences and Accommodations staff and other UBC units as required.
Work Performed
Creates and posts social media content. Manages the day-to-day postings and all follower engagement and correspondence across Conferences and Accommodations' various social media accounts.
Creates and maintains a weekly social media calendar.
Coordinates and executes digital projects such as Google Ads, Instagram, Twitter, Facebook, LinkedIn, and email marketing.
Responds to guest feedback via online review sites such as OTAs (online travel agencies) like Expedia, Booking.com, Trip.com, among others, as well as review sites such as Google, TripAdvisor, Facebook and other similar platformss. Escalates and facilitates the resolution of any guest issues that may arise.
Works with our SEO partners to employ SEO and paid media initiatives. Monitor and report on paid media campaigns to ensure that they reach KPI targets.
Sends out weekly or monthly analytic reports tracking key metrics and providing insights and action recommendations to ensure ongoing guest improvements. This includes reports pertaining to web analytics, social analytics and online reputation/review reports.
Assists in the writing, editing, designing and proofreading of communication content that includes but is not limited to blogs, websites, digital ads, social media, chatbot, and print.
Develops and coordinates the production of print projects, merchandising projects, and other communication materials. This may include but is not limited to brochures, signage, sales materials, branded collateral, swag and more.
Update websites using CMS (WordPress).
Sets up promotions and offers and ensure implementation on our websites, OTAs and Property Management systems.
Assists with photoshoot coordination as needed.
Schedules and implements digital display signs.
Creates, proofreads and edits basic signage, sales materials and social media posts.
Oversees arrangements for printing and distribution of materials.
Maintains brand standards by keeping messaging, look, and feel of all marketing materials aligned with existing brand guidelines.
Communicates professionally with internal and external stakeholders in a professional and concise manner.
Consequence of Error/Judgement
Misrepresentation or inaccuracies of Conferences and Accommodations, its properties and events in marketing materials, advertisements, website, social media etc. will negatively affect relations with guests and conference clients, and potentially jeopardize revenues and customer relations. Online reputation and brand of Conferences and Accommodations and its various brand would also be negatively impacted. Poor decisions regarding the implementation of marketing initiatives will impact Conferences and Accommodations, as this position is responsible for helping to drive revenue and growth. Poor interpersonal skills would result in poor staff relations.
Supervision Received
Reports to the Marketing and Business Development Manager.
Supervision Given
May coordinate the work of staff where needed. Explains work procedures to new or inexperienced staff. May direct the work of internal and external service providers.
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