Global Trade & Shopper Marketing Lead (m/f/d)

Responsibilities

• In close collaboration with both marketing and sales functions, you develop and execute a global Trade & Shopper Marketing strategy aligned with brand and category priorities
• With a strong focus on scalability and relevance, you design global frameworks and guidelines that ensure consistent execution across channels and markets
• Based on shopper insights, performance data, and market trends, you steer campaign optimization and strengthen excellence at the point of sale
• In partnership with key retail customers, you contribute your expertise to integrated marketing initiatives and long-term growth plans
• As the global interface between headquarters and regional teams, you drive collaboration, best-practice sharing and continuous improvement

Requirements

• You bring a completed university degree in business administration, marketing or a related field
• You contribute significant experience in Trade & Shopper Marketing within an international retail or consumer-focused environment
• You demonstrate strong analytical skills that translate insights into clear and actionable strategies
• You show an entrepreneurial mindset with strong ownership and a consistent focus on consumer and shopper needs
• You communicate confidently in English and German, collaborate effectively across cultures, and show willingness to travel internationally

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