Social & Engagement Lead

About the role

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Experience Salesforce's Partnerforce team is looking for a social media and community strategist to serve as the primary voice of our partner ecosystem across social channels and the Partnerblazer community. In this role, you'll own content strategy and editorial direction, build authentic engagement at scale, and connect community insights to broader partner marketing goals. This is a hybrid role with three days in office each week. What You'll Actually Be Doing Own the Partnerforce social ecosystem end-to-end - including content strategy, editorial direction, channel management, and performance reporting - while serving as the primary liaison to the Partnerblazer community Lead the development and execution of multi-format content (written posts, video, graphics, newsletters, and interactive formats) using AI-assisted tools, with full editorial accountability before publication Build and lead employee and partner advocacy programs, synthesizing community feedback to inform partner marketing strategy and represent the community's voice internally Design and run platform experiments, interpret results, and make strategic decisions about what to scale - collaborating with partner success, demand generation, and events teams to connect community initiatives with business goals You're Our Person If... You have 4+ years of experience in social media management, community management, or content marketing, with a track record of owning channels and producing multi-format content You can analyze social performance data and translate insights into clear content strategy recommendations for senior stakeholders You have strong editorial judgment and experience reviewing AI-generated content for accuracy, brand alignment, and quality before publication You have demonstrated experience building and sustaining authentic relationships with B2B or partner communities at scale Even Better If... You have hands-on experience in video production, graphic design, or multimedia storytelling You have familiarity with partner ecosystems, channel sales, or B2B marketing environments You have experience building or scaling advocacy programs from the ground up Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form . Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment jo