Applies a strong understanding of the Americas client audience to help to define a go-to-market strategy for a high-touch client marketing program focused on key accounts, strategic partner clients, select Tier 1 relationships and global allocators.
Partner with relationship managers, distribution leaders, senior marketers, and investment professionals to align engagement plans to relationship priorities, retention needs, and growth potential.
Solicits and gathers feedback and competitive intelligence from internal and externals sources and identifies new and better ways to develop content and value-add offers that ensure ideal positioning and audience personalization.
Create and execute integrated marketing strategies around bespoke presentations, investment conferences, executive roundtables, research engagements, and other exclusive client experiences.
Coordinate program offers and client experiences with APAC and EMEA partners, as needed, during due diligence or training visits to HQ
Represent Americas in maximizing engagement with global allocators and other strategically important audiences engaged in our global event strategy led by the Strategic Partners Program.
Measure engagement outcomes, evaluate the ROI of marketing investments, and translate participation data into actionable client insight that surfaces relationship expansion and cross-sell opportunity.
Build processes, governance, and execution standards that improve consistency, scalability, legal and compliance readi
Benefits
Equity / stock options
Additional Information
At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business . With a career at the firm, y ou can expect opportunities to create real impact at work and in your community. Y ou'll enjoy resources to support your career path, a s well as compensation , benefits , and flexibility to enrich your life. Here, you'll find a collaborative culture that respect s and valu e s differences and colleagues who share a spirit of generosity .
Join us for the opportunity to g row and make a difference in ways that matter to you .
Role Summary
The Americas Marketing Manager helps to define and execute the client marketing strategy for T. Rowe Price's most sophisticated and strategically important institutional relationships. These relationships represent institutional Americas clients with outsized revenue concentration, retention and growth value. The role is designed to elevate and defend key accounts by helping to build a coordinated program of highly customized content, experiences, and value-added offers that exposes the breadth of T. Rowe Price capabilities well beyond the mandate currently in place. Working across Americas client coverage, in coordination with our dedicated Key Accounts team, the Marketing Manager will help to develop and execute an integrated go-to-market plan that strengthen retention, deepen strategic partnerships that aim to expand wallet share, and help the firm earn trusted-partner status with top institutional allocators.
This role partners with Distribution, Investments, Strategic Partnership Program, and other areas across the firm to identify, plan and execute value-add client experiences, as well as inform the organization of client demand signals. The role manages a digital re-engagement nurture program of previously inactive client contacts, targeted retention communications for select at-risk relationships, and when needed, coordinates cross-regional (EMEA and APAC) value-add offers (i.e., content and experience, not logistics) for strategic relationships visiting Baltimore HQ.
Troweprice · Baltimore, MD