Principal Analyst - Apex Legends, Data and Insights (D&I)

About the role

We are hiring a Principal Analyst who will lead high-impact data and insights initiatives that inform strategic product decisions and improve player experiences across Apex Legends. This is a Director-level role with responsibility for shaping analytics strategy, influencing senior leadership decisions, and driving measurable impact on the player experience and business. You will partner closely with Apex product, design, and engineering teams to tackle complex, ambiguous problems, and work across a multidisciplinary Data & Insights team-including analysts, data scientists, data engineers, and BI engineers-to drive large-scale analytical efforts and shape long-term investment areas for the franchise. This role reports to the Head of Entertainment Insights and partners closely with franchise stakeholders and central data teams.