Founding Marketer
External
People-culture-talent · San Francisco, CAPrepare for this interview
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About the role
We're hiring the first dedicated Marketing hire at a Series A AI infrastructure company, someone who will work directly alongside the CEO to build the brand, the content engine, and the go-to-market narrative from the ground up. The CEO plans to do meaningful IC marketing work himself. This isn't a "hire someone and hand it off" situation - it's a genuine partnership.
Responsibilities
- Product Marketing - Develop positioning, messaging, and go-to-market strategies. Clearly communicate the technical value to the people who need to buy it.
- Content Strategy - Build a content engine that educates developers and establishes the company as a credible voice in the market.
- Thought Leadership - Elevate founder and team voices across social media, events, and industry channels.
- Demand Generation - Design programs that drive awareness and generate pipeline.
- Brand Development - Shape the company's presence in the market as it scales.
- Events & Community - Support CTO dinners, developer events, industry conferences, and buyer/vendor programs.
- Sales Enablement - Create collateral, competitive talk tracks, and messaging frameworks that strengthen the go-to-market team.
Requirements
- 4+ years in product marketing, growth marketing, or content marketing in a B2B environment
- Real experience marketing to technical buyers - engineers, VPs of Product, developer audiences
- Strong product marketing fundamentals: positioning, messaging, competitive differentiation, launch
- Exceptional writing - you can make a complex technical product feel clear and worth paying attention to
- Experience building content that earns attention rather than just filling a calendar
- Comfort being the first and only marketer - you build the system, not just run in it
- Experience in developer tools, APIs, infrastructure software, or AI products is a strong plus
- About Our Client
Additional Information
Note: We are recruiting on behalf of our valued client. This opportunity is for a position with their organization, not with People Culture Talent. We're excited to help connect talented professionals with this exceptional team!
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