Email Operations Lead

About the role

As an Email Operations Lead, you'll help power the systems behind our customer communications and ensure the right messages reach the right people at the right time. You'll work closely with teams across Customer Experience, Marketing, and Data Strategy to support and optimize email operations, personalized messaging, and campaign execution. In this role, you'll serve as a go-to technical resource for Marketo configuration and communication workflows, helping teams navigate platform capabilities, data standards, and messaging best practices. You'll also play a key part in improving operational consistency, communication accuracy, and overall campaign performance. Here's a snapshot of what you'd be doing: Supporting marketing campaign execution by configuring Marketo programs, workflows, and communications. Managing the day-to-day operations, maintenance, and optimization of email platforms and communication systems. Providing technical guidance and recommendations around Marketo setup, segmentation, and personalized communication strategies. Building and improving processes that support messaging accuracy, compliance, safety, and operational consistency. Collaborating with teams across Customer Experience, Marketing, Data Strategy, and other departments to support communication goals. Monitoring email performance, deliverability, and spam status to help ensure healthy and effective communication practices. Pitching in wherever needed (excluding licensed tasks) to help foster a supportive and collaborative team culture. About You: You thrive in fast-paced, results-driven environments and know how to balance multiple priorities without losing attention to detail. You're a strong communicator who can explain technical concepts clearly and collaborate effectively across teams and departments. You enjoy learning new systems and technologies and are excited by opportunities to improve processes and workflows. You're analytical, detail-oriented, and naturally curious when solving problems or troubleshooting issues. Building strong cross-functional relationships comes naturally to you, and you enjoy partnering with others to accomplish shared goals. You're comfortable working independently while staying aligned with team standards and broader business goals. You bring experience in marketing automation, marketing operations, technical product management, or a related field. You have experience configuring and managing Marketo and understand how email communication strategies support business objectives. Experience supporting AI-powered or highly personalized communication strategies is a plus. You show up consistently and can be counted on to get the job done. We're all about helping Veterans and military families become homeowners. In two short decades, we closed over 500,000 VA Loans and became the #1 VA lender for homebuyers in the nation. But to us, success isn't measured in numbers. Our success is measured in living our values every day: Be Passionate and Have Fun, Deliver Results with Integrity and Enhance Lives Every Day. We always strive to provide friendly service to military homebuyers and their families. And we always seek to lift up people and communities across the country. We're so glad you're here checking out this opportunity! If this role gets you excited but you're worried you don't check every box - don't sweat it. We're more interested in what you can bring to the team than a perfect checklist. If you're passionate, driven, and ready to make a difference, we'd love to hear from you. Come as you are, and together we'll create something amazing. Interested? Apply Today! Learn more about Veterans United on Glassdoor and our career site at vu.com/careers Veterans United Home Loans and its affiliates are Equal Opportunity Employers that consider all qualified applicants regardless of race, color, religion, sex (including pregnancy, transgender status, and sexual orientation), national origin, age (40 or older), disability or genetic information.