Additional Information
It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.
Position Overview:
The Field Marketing Specialist is a critical, highly-visible role responsible for extending national marketing strategies into the field to drive brand awareness, profitable sales, and traffic growth in specific geographic regions, especially within legacy and competitive markets. This role bridges the gap between headquarters strategy and on-the-ground implementation, specializing in planning and executing in-person activities and local marketing campaigns that resonate with the target audience through face-to-face interactions. The primary objective is to serve our field partners and create programs with the highest potential for local engagement, getting customers excited to return.
Job Qualifications:
Bachelor's Degree in a related field, or 4 years of comparable experience, required
2 additional years in a related field, required
Excellent written and verbal communication skills
Proven ability to work collaboratively in a team and manage multiple projects simultaneously
Location Requirement:
This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.
Key Result Areas (KRAs):
1. Program Ownership and Execution
Strategic Campaign Development: Adapt the overall marketing strategy to suit the unique characteristics of each local market, taking into account various factors to create customized campaigns.
Playbook Management: Own the Field Marketing Playbook, providing program management, innovation, and field support for activating key marketing programs.
Programmatic & Ad-Hoc Execution: Lead the execution of three core program types: Programmatic efforts (e.g., ACC, Dave Campbell), Ad Hoc/Opportunistic events (e.g., RLC event, CMA, Big 12 Conference, Local AZ/Corporate events), and Defensive Field Marketing programs.
Defensive Marketing: Manage the Defensive Field Marketing Program for legacy markets, which includes identifying sales softening market trends and deploying appropriate activation strategies (e.g., FZ markets).
Event Management: Coordinate and manage the planning, execution, and logistics for various local marketing activities, events, trade shows, and sponsorships to promote brand visibility and generate leads.
2. Operations, Financials, and Reporting
Annual Planning: Develop and manage the Annual Field Marketing Calendar.
Budget Management: Manage local marketing budgets, including FZ Marketing 1%, LSM, and DBF, ensuring resources are efficiently utilized to deliver a positive return on investment (ROI).
Contract Management: Oversee contract management and billing for Field Marketing programs, including securing necessary compliance documentation (e.g., coordinating with Marsh for COI for school partnerships).
Performance Monitoring: Track, measure, and report on campaign performance and key performance indicators (KPIs) to analyze results, identify areas for improvement, and make data-driven decisions for future strategies.
3. Cross-Functional Collaboration and Partner Management
Sales Alignment: Work closely with sales teams and coaches to understand market dynamics, support lead-generation efforts, and ensure seamless integration of marketing and sales activities to drive measurable business outcomes.
External Partner Management: Serve as the primary contact for various vendors and partners (e.g., Campus Box Media, iHeart Media, PlayFly) to manage contracts, programs, and regional events.
Communication Conduit: Act as the voice of the field, gathering valuable insights and feedback from customers and sharing this information with the central marketing team to help refine overall marketing strategies.
Process Improvement: Identify bottlenecks or inefficiencies and work to streamline scalable processes, such as developing a workflow for the Grand Opening team to layer in local high school partnerships easily.
Ad-Hoc Request Management: Respond to ad-hoc requests, such as approving or denying franchisee discount requests, and articulate the marketing rationale for the decision.
Dutchbros · 1930 W Rio Salado Pkwy Tempe AZ 85281