Associate, Partnership Strategy
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About the role
The Associate of Partnership Strategy will be a key member of the Legends Global Partnerships (LGP) team, supporting strategic development, innovation and creativity for current and new business partnerships with a focus on LGP's college, golf and tennis projects. This individual will assist with business intelligence, category research, creative asset ideation, and the development of sales materials-including custom pitch presentations and research briefs-with the goal of securing large-scale, multi-year partnerships with brands seeking to maximize their engagement with high-profile sports and entertainment platforms. Tasked with supporting revenue generation and helping to manage clients on a day-to-day basis, the role will continue to grow in scope and include additional opportunities to help grow the business. The position reports to the Director of Partnership Strategy. ESSENTIAL DUTIES & RESPONSIBILITIES Collaborate with the sales team throughout extended partnership sales cycles, including: Developing prospecting strategies and lead lists Crafting go-to-market brand narratives with data-led storytelling Creating customized, cross-platform partnership programs that fit measurable brand initiatives aligned with the client's strategies, objectives and expectations Coordinating and executing client and prospect pitch meeting, event hosting, gifting and other engagements Conduct category analysis, monitor industry trends and create target lead lists and property/project tracking reports Provide strategic research and provide brand briefs on potential prospects, including company backgrounds, platform activations, financial overviews, and biographies Maintain and evolve partnership asset inventory, guidelines, sales strategies across all mediums (i.e., physical, digital, experiential, custom brand integration, etc.) Partner with internal and external teams to plan, ideate, and execute partnership pitch presentations and collateral/proposal development, including custom platforms and programs bespoke to clients and brand prospects Serve as a cross-departmental liaison, including with Legends Global Insights, to develop compelling go-to-market narratives and sales materials Monitor and share relevant developments in the sports and entertainment industry Develop and implement processes and best practices to improve sales and activation efficiency while fostering a positive and innovative team culture Self-motivated with entrepreneurial spirit and attention to detail Willingness to travel and work across multiple time zones as needed Possess an optimistic team attitude and competitive desire to be the best