Marketing Manager I/II RINVOQ Gastro Consumer Marketing

Responsibilities

• Support the development and execution of consumer marketing plans aligned to brand and business objectives.
• Lead the development and management of DTC tactics designed to drive awareness, consideration, and conversion, with a strong emphasis on digital communications.
• Partner with internal and external stakeholders to execute integrated marketing initiatives in a timely, compliant, and high-quality manner.
• Apply market trends, consumer insights, and data-driven analysis to inform and refine marketing strategy.
• Support media strategy and performance-driven optimization, contributing to specific elements of the media approach and ongoing optimization efforts.
• Support research efforts such as market surveys, focus groups, and consumer interviews to strengthen brand positioning and differentiation.
• Manage projects from planning through execution, ensuring deliverables meet deadlines and regulatory/compliance requirements.
• Support the development of campaign measurement frameworks and evaluate performance against brand objectives and ROI.
• Assist in managing agency relationships, including scope, direction, and day-to-day coordination.
• Track and manage the consumer marketing budget in collaboration with the team.
• Demonstrate AbbVie's Ways of Working, including "All for One AbbVie" and "Make Possibilities Real."
• Bachelor's degree in marketing or a related field, or equivalent experience.
• 4-6+ years of relevant marketing experience.
• Experience in pharmaceutical or CPG marketing.
• Strong communication, collaboration, and interpersonal skills, with the ability to work effectively across internal teams and external agency partners.
• Experience in core marketing capabilities such as creative development, positioning, segmentation, value proposition development, and investment optimization.
• Strong project management skills with the ability to manage multiple priorities in a deadline-driven environment.
• Strong analytical and conceptual thinking skills.
• Self-starter with strong attention to detail, execution, and follow-through.
• Ability to influence and lead without direct authority.

Requirements

• Prior pharmaceutical marketing experience.
• Experience across commercial functions such as brand, sales, or managed healthcare.
• Experience managing multiple external agencies, including advertising, digital, database, and CRM partners.
• DTC mass media experience, including TV, print, and digital.
• CRM experience, including direct mail and email.
• Familiarity with social media platforms and their application in brand marketing.
• Experience working in a highly matrixed organization.
• Ability to influence senior management and drive alignment across stakeholders.
• Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
• We offer a comp

Benefits

Additional Information

We are seeking a Marketing Manager I/II to join the RINVOQ Gastro Consumer Marketing team. This role offers the opportunity to gain hands-on experience across a multifaceted consumer omnichannel ecosystem while contributing to a leading brand in a competitive therapeutic area. In this role, you will partner closely with the Associate Marketing Director, Marketing Director, and cross-functional stakeholders to help develop and execute consumer marketing strategies that drive awareness, consideration, and conversion to RINVOQ and create maximum value for the Gastro portfolio. The ideal candidate is a collaborative, execution-oriented marketer who is eager to build deep experience across a range of marketing disciplines and make meaningful contributions to a dynamic business. Why This Role / Why This Team: This is an opportunity to join a collaborative, fast-moving portfolio team supporting an important and evolving brand in a highly competitive space. You'll gain exposure to the unique dynamics of planning with both portfolio-level objectives and individual brand priorities in mind. In this role, you'll also build depth across a broad range of consumer marketing work, including strategy, creative development, digital execution, research, campaign measurement, media, and agency partnership management. It is well-suited for someone who wants to be highly involved in the work, develop strong end-to-end marketing experience, and contribute to a team where ownership, ideas, and results matter. If you enjoy variety, learning quickly, and seeing the direct impact of your work, this role offers a strong foundation in consumer marketing while contributing to something exciting and meaningful.

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