Buyer, Paid Search (Temporary)

About the role

Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues' professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more. YOUR ROLE We are hiring a Buyer, Paid Search for a full time temporary role through September 4. The role is focused on paid search and sits within our biddable team (Paid Social, Paid Search, and Programmatic). This role collaborates with our Account (media planning) and Redbox (analytics) teams, as well as having daily client contact. This position is based in our New York office. We offer a hybrid work setting with working onsite in our NYC office and the flexibility to work from home. Assist with the development and implement comprehensive SEM strategies to meet client objectives. Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM). Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms. Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns. Utilize strong analytical skills to interpret overall search performance metrics and trends. Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization. Implement A/B testing strategies to continuously improve ad performance and ROI. Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills. Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance

Requirements

• 1.5 - 2+ years experience in paid search. Digital ad agency experience.
• Hands-on Keyboard' experience in search management platforms. Includes the following:
• Supervise the everyday performance of search engine marketing (SEM) campaigns
• Manage monthly and daily spend activity on your assigned clients ( Six Figure Monthly Budgets Preferred - Minimum)
• Plan, coordinate.and administer numerous presentations for your managed accounts
• Lead regular status update calls with clients to ensure optimal performance
• Provide daily, weekly, monthly and yearly reporting & analysis strategy
• Communicate key performance trends to your account lead and clients
• Conduct keyword research to drive new areas of growth for your clients
• Create effective ad copy to produce optimal click through and conversion rates
• Work closely with display and digital marketing teams on development and execution of integrated marketing plans
• Ability to established relationships with vendors (Google & MSN representatives)
• Strong organizational skills and ability to balance tight deadlines and challenges.
• Salary range is $62,000 -$ 80,000 annual. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position.
• CROSSMEDIA BENEFITS
• Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave p

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