Senior Data Scientist - Marketing Analytics

Responsibilities

• Partner with cross-functional stakeholders to define measurement strategies and key performance indicators for marketing campaigns
• Analyze digital marketing performance, including acquisition, reactivation, and retention metrics
• Develop and execute campaign post-mortems to evaluate effectiveness and identify optimization opportunities
• Build and maintain attribution models to connect marketing inputs (spend, impressions) to downstream outcomes (engagement, revenue)
• Design and analyze marketing funnels to uncover performance gaps and growth opportunities
• Create audience segmentation frameworks to support targeted marketing efforts
• Collaborate with data engineering and analytics teams to build scalable data pipelines, reporting solutions, and automation
• Design, implement, and maintain ETL processes for large-scale data systems
• Develop and optimize database structures and queries for efficient data access and analysis
• Present insights and recommendations to stakeholders, influencing marketing and investment decisions
• Ensure data accuracy, troubleshoot issues, and continuously improve data quality and reporting processes

Requirements

• Bachelor's degree in Computer Science, Engineering, Data Science, or a related technical field
• 8-10 years of experience in data science, analytics, or a related field
• Strong experience in marketing analytics, particularly in digital or product-focused environments
• Proficiency in SQL and at least one scripting language (e.g., Python)
• Experience working with large-scale datasets and database technologies
• Solid understanding of ETL processes and data pipeline development
• Experience building and interpreting attribution models and marketing performance metrics
• Strong analytical thinking, problem-solving, and troubleshooting skills
• Excellent written and verbal communication skills, with the ability to present insights to non-technical stakeholders
• Proven ability to influence decision-making through data-driven insights
• Experience working in gaming, entertainment, or digital product ecosystems
• Familiarity with Databricks or similar cloud-based data platforms
• Experience partnering closely with marketing and finance teams on budget planning and ROI/ROAS optimization
• Knowledge of experimentation frameworks (A/B testing) and causal inference methods
• Experience building scalable reporting dashboards and automation solutions
• Demonstrated ability to lead stakeholder conversations and drive alignment across teams
• Salary Range
• At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, a

Benefits

Additional Information

Who is Blueprint? We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries. We're bold, smart, agile, and fun. What does Blueprint do? Blueprint helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies. Why Blueprint? At Blueprint, we believe in the power of possibility and are passionate about bringing it to life. Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams. You'll focus on solving unique business problems while gaining hands-on experience with the world's best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds. At Blueprint, you'll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions. We guarantee you won't find a better place to work and thrive than at Blueprint. In This Role In this role with our client, you will serve as a senior data science partner focused on monetization strategy for a large-scale digital entertainment platform. You will apply advanced analytics, experimentation, and predictive modeling to generate insights that improve subscription performance, digital content sales, and creator-driven revenue streams. This position is highly cross-functional and involves close collaboration with business, product, marketing, and finance stakeholders to influence decisions, shape strategy, and improve the customer experience while driving measurable business growth.

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