Stay ahead of how people search and how brands show up
Advanced Analytics & Attribution
Lead Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing
Translate complex data into clear, actionable decisions
What You Bring
8 to 12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomes
Experience managing $5M+ annual media budgets with clear ROI accountability
Deep expertise in:
Paid media + SEO/AEO/GEO
Conversion rate optimization (CRO)
Multi-touch attribution and performance analytics
Technical & Analytical Strength
Google Analytics (GA4) or Adobe Analytics
Data tools: Excel, Looker, and ETL platforms (Funnel.io, Supermetrics, etc.)
Strong understanding of schema markup and structured data for AI search
Modern Marketing & AI Fluency
Experience leveraging AI tools for:
Campaign optimization
Keyword discovery
Creative iteration
Performance insights
Familiarity with AI-search visibility platforms (Profound, Goodie, AthenaHQ, etc.)
Why Lifespace
At Lifespace, you'll do more than run campaigns, you'll shape how we grow. This is your opportunity to build, scale, and lead a demand generation engine that drives real impact.
Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.
COMPANY OVERVIEW:
Equal Opportunity Employer
If you are excited to learn and grow, be excellent, thrive with your team and deliver personalized experiences you'll enjoy your career with us!
Additional Information
Community:
Texas Support Center
Address:
3501 Olympus Boulevard
Dallas, Texas 75019
Pay Range
$158,900.00-$230,500.00+ Annual
Own the Pipeline. Drive the Growth. Redefine What Demand Generation Looks Like.
At Lifespace, Our Space is built on delivering meaningful experiences and that starts with how we attract, engage, and convert our future residents and customers. We're looking for a Director of Marketing, Demand Generation, who doesn't just manage campaigns, you own outcomes.
This is a high impact leadership role for a marketer who thrives at the intersection of data, strategy, and execution, someone who knows how to turn media spend into qualified pipeline, measurable revenue, and scalable growth.
Why This Role Stands Out
Own a multimillion-dollar marketing engine and directly impact business growth
Lead across the full funnel from first click to revenue attribution
Shape the future of AI-driven marketing (Google AI Overviews, ChatGPT, generative search)
Influence executive-level strategy and partner directly with senior leadership
Hold agencies accountable and drive real performance, not just activity