Channel Marketing Manager, Consumer Channel

About the role

About Signify Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond. At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career. Join us, and together, we'll transform our industry, making a lasting difference for brighter lives and a better world. More about the role Job Summary Develops and implements channel marketing strategies to drive business growth. Collaborates with sales and partners to execute marketing campaigns effectively. Analyzes market trends to optimize channel performance and opportunities. Key Areas of Responsibility Leads the planning and execution of channel marketing programs to support sales objectives. Coordinates with cross-functional teams to align marketing initiatives with business goals. Manages relationships with channel partners to enhance collaboration and maximize market reach. Develops promotional materials and campaigns tailored to specific channel needs and audiences. Monitors and analyzes campaign performance metrics to inform future marketing strategies. Prepares regular reports on channel activities, providing insights and recommendations to stakeholders. Identifies new channel opportunities and proposes initiatives to expand market presence. Manages day-to-day operations, performance and competency development of the channel marketing team Critical Experiences Bachelor's or Master's degree in Marketing, Business Administration, or a related field, providing foundational knowledge in marketing principles and business strategy. Minimum 8 years of experience in channel marketing or commercial marketing roles, with proven success in planning and executing marketing programs, managing partner relationships, and leading cross-functional teams. Experience with Go to market planning and execution both in Traditional Trade and Modern Trade channel is a must Excellent in big data analysis and great at using MS Excel and PowerPoint Great language comprehension for both Thai and English Tech and digital savvy Able to work under high pressure and multi-cultural environment Entrepreneurial mindset / Self-starter High level of business acumen and results-oriented Everything we'll do for you You can grow a lasting career here. We'll encourage you, support you, and challenge you. We'll help you learn and progress in a way that's right for you, with coaching and mentoring along the way. We'll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together. Come join us, and together we can light up the future.