Technical Architect (Salesforce Marketing Cloud)

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . As part of the VML EMEA Enablement Team the Technical Architect (aka Enteprise / Solutions Architect) primary role is to partner with VML and its client's Marketing and Technical teams to deliver data led solutions by leading the design, delivery, and execution of client engagement solutions, including CRM, Personalization, Marketing Automation, and act as a trusted advisor to our customers while aiding the customer's transformational journey. This role plays a crucial role in bridging the gap between marketing requirements and technical capabilities, ensuring that marketing teams can leverage the right technology tools/solutions to achieve their goals effectively. The Technical Architect is a key figure in designing and implementing marketing technology solutions that empower marketing teams to drive successful campaigns, enhance customer experiences, and achieve overall marketing objectives. To accomplish this, this role possesses strong technical writing skills; a blend of operational, marketing knowledge and technical expertise, and must have the ability to set the vision translating business objectives into enticing and actionable recommendations. This person will need to naturally lead their colleagues and participate in building our team culture.

Responsibilities

• Your duties as a Technical Architect will include, but will not be limited to the following:
• Serve as a liaison between client and developers
• Support the team with technical solution recommendations as well as operational delivery of solutions
• Be process driven and provide technical innovation, most notably in the handover of technical solutions to the developer team
• Engage with developers, consultants and project managers and work with clients on the following type of engagements:
• Solution design and architecture (Medium and High Complexity);
• Data and technology governance principles
• Scripting and query development
• Data mapping and extract strategies
• Relational data / data schema
• Provide tech support on complicated requests
• Participation in advanced technical projects
• Integrations between marketing and data platforms
• Web services and API development
• Custom reporting, custom application development projects
• HTML creation for webpages and emails
• Webpage builds using jQuery framework
• Leverage native scripting languages relevant to solve for requirements in most effective, optimal and scalable manner.
• Active mentoring and knowledge transfer within the broader developer team.
• Keep up to date with new technologies, trends, and where applicable, the introduction of these to the developer team and/or organization as a whole

Requirements

• Technology & Development
• Marketing technology experience (such as marketing data, production, content management, plann

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