Head of Brand Marketing

About the role

Tonal has built the world's most intelligent fitness system that is changing the way people work out at home. Tonal is a fresh approach to fitness that leverages hardware, software, video content, and artificial intelligence. Everyone who's used our product, from professional athletes to fitness enthusiasts, has fallen in love. At Tonal, we are applying our collective knowledge and creativity to reimagine fitness. We know firsthand that too many hurdles stand between each of us and our fitness goals. Drawing on decades of research and a diverse team of experts, we have created the most advanced content driven strength training system available that makes working out a more efficient, effective, and engaging. We're passionate about building products that transform people's lives. Tonal is looking for an experienced senior marketing leader to accelerate brand awareness, drive purchase consideration and solidify brand love by creating breakthrough campaigns, building and executing the brand's social media strategy, and elevating our member community. A master at balancing data and insights with creative power, the Head of Brand Marketing will establish a brand-building strategy that leads to best-in-class marketing campaigns and engagement with the Tonal brand across paid and organic channels. Leading a team, the ideal candidate will possess proven experience setting a bold vision, creating a comprehensive communication strategy, executing with excellence, and leaning on data to foster an environment of continuous improvement. What You Will Do ( Job Responsibilities) Create campaigns and social content that moves the needle on brand awareness, product clarity and differentiation while also elevating the Tonal brand Gather insights to fully understand purchase barriers and align communication priorities to improve conversion and decrease purchase cycle Establish Brand KPIs and evaluate campaign performance to create an environment of continuous improvement Establish a clear communication hierarchy across marketing channels to ensure consistent approach to brand messaging Lead creative briefing process, agency relationships, creative development and the production process for tentpole campaigns Own brand strategy for Community Management to ensure membership remains sticky and engaging Elevate, SMS, email & journey marketing strategy to drive engagement and conversion Partner with Growth Marketing team to ensure media plans and campaign development align to brand KPIs Lead Product Marketing, PR, and Influencer Marketing in campaign and social content planning Lead the communications planning effort on how, where and when, organic social content appears Manage campaign, social, community and email marketing budget Lead a team across campaigns and social & community efforts