Consumer Insights Researcher

About the role

The Consumer Insights Researcher is responsible for leading primary consumer research that drives business decisions across product innovation, portfolio strategy, pricing, marketing, shopper experience, and customer understanding. This role serves as a strategic partner to cross-functional stakeholders by transforming consumer insights into actionable recommendations that improve business outcomes and consumer satisfaction. The ideal candidate is an experienced researcher with strong expertise in both quantitative and qualitative methodologies. They are capable of independently managing end-to-end research projects, applying statistical rigor to data analysis, and effectively communicating insights to stakeholders at multiple levels of the organization. ESSENTIAL DUTIES AND RESPONSIBILITIES: Research Design & Execution Lead end-to-end primary research projects from business question development through final recommendation. Recommend appropriate methodologies based on business objectives, including surveys, focus groups, in-depth interviews, concept testing, product testing, segmentation, pricing, shopper, and customer experience research. Design questionnaires, discussion guides, sampling plans, and research approaches that ensure methodological rigor and actionable outcomes. Manage external research vendors, fieldwork partners, and sample providers to ensure project quality, timeliness, and budget adherence. Evaluate research quality and proactively identify risks, limitations, and opportunities for improvement. Analysis & Insight Development Analyze quantitative and qualitative data to uncover meaningful consumer behaviors, motivations, needs, and market opportunities. Utilize SPSS to conduct data cleaning, weighting, statistical testing, segmentation analyses, and advanced analytical techniques. Integrate findings across multiple data sources to develop comprehensive consumer understanding. Translate research findings into clear business implications and strategic recommendations. Identify emerging consumer trends and opportunities that can inform future business decisions. Stakeholder Consulting & Influence Partner with product, marketing, sales, strategy, and commercial teams to understand business challenges and define research needs. Serve as a trusted advisor by recommending research approaches and guiding stakeholders through interpretation of findings. Present insights and recommendations to cross-functional stakeholders and leadership audiences. Educate stakeholders on consumer behavior, research methodologies, and best practices for evidence-based decision-making. Operational Excellence Manage multiple concurrent research initiatives while balancing speed, quality, and business impact. Maintain research documentation and contribute to knowledge management efforts across the Consumer Insights organization. Support continuous improvement of research standards, tools, and processes. Stay current on evolving research methodologies, analytical techniques, and consumer insights best practices. Bachelor's degree in Market Research, Psychology, Sociology, Statistics, Behavioral Science, Marketing, Business, or related field. 4-7 years of experience in consumer insights, market research, customer insights, or related research disciplines. Demonstrated experience independently leading end-to-end primary research projects. Strong expertise in quantitative and qualitative research methodologies. Advanced proficiency in SPSS, including: Data cleaning and preparation Weighting and sample management Cross-tabulation and significance testing Regression analysis Factor analysis Cluster analysis and segmentation Strong survey design and questionnaire-writing skills. Experience synthesizing complex datasets into actionable business recommendations. Excellent written, verbal, and presentation communication skills. Ability to manage multiple projects simultaneously in a fast-paced environment. Sandisk is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person's gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person's assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of emp

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