Senior Executive, Marketing

About the role

Location: Guangzhou Department: MKT Entity: AirAsia China Status (Full time/part time/contract): Full time JOB DESCRIPTION: YOUR ROLE AS A: Senior Marketing Executive In this role, you will responsible for supporting China MKT to execute our branding &MKT campaign planning & execution, so that we can increase our brand awareness & preference, at the same timeenlarge our Seat sold & sales value. WHAT YOU'LL CHAMPION: Job Description .Responsible for the creation, development and execution of local marketing campaigns to achieve business objectives; monitoring the progress & result. .Report to the Marketing Manager and works closely to align plans to the business's goals, direction and objectives; assist Manager to accomplish big MKT initiatives .Work closely with cross functional teams to align campaign schedules /support to ensure smooth execution and consistency in communications; .Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of "buzz" around the brand; .Conduct market research and analysis to evaluate trends, brand awareness and competition ventures .Assist with any ad-hoc day to day tasks as required by the team Desired Skills & Experience .Bachelor's degree in Marketing or related discipline; .Experience within the airline, travel, or hospitality industries or similar consumer goods business is ideal but not necessary; .A passionate and creative go-getter with the ability to work independently with little supervision; .A commercial thinker with a keen sense of market & consumer trends, result oriented & multi task; .Excellent analytical skills and ability to understand business financials; .A love for travel, and a keen understanding of different cultures; .Excellent verbal and written English; WHERE YOU'LL GO: Dispatcher to captain, ramp agent to data analyst, brand executive to CEO - these are some Dare To Dream stories of our Allstars. Based on your performance and contribution in this role, you'll grow into becoming Marketing AM. In this role, you'll in this role, you'll be required to initiate MKT campaigns well executed, and also for some marketing planning, promotions planning and implementation and etc. WHAT YOU'LL ENJOY: - Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities . - Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities. - Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes. - Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners. - A unique Allstar culture like no other OUR HIRING PROCESS: - Application received - Candidate screening - Interview(s) and assessment(s) - Background check and/or other assessments - Offer and negotiation GET TO KNOW AirAsia AirAsia has been the World's Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly. GET TO KNOW US: Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You'll know us as the 'Now Everyone Can Fly' airline (if you don't, we're definitely older than you). Today, we're more than just an airline. We're Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean. Above all, we're Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we're excited to have you onboard. ---