Director, Community Impact - NWSL Atlanta

External

Ambgroup · Mercedes-benz Stadium

Full-timeOn-siteToday

Budget ManagementComplianceLeadershipStrategic Planning

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About the role

The Director of Community Impact builds authentic relationships, designs programs that advance equity and opportunity, and aligns outreach with the club's mission, brand, and business objectives to lead the club's community impact strategy. This role oversees community partnerships, player and staff engagement, matchday community activations, and foundation/grantmaking efforts (where applicable) in close collaboration with Marketing, Communications, Partnerships, Ticketing, Stadium Operations, Soccer Operations, and Digital teams. This fully onsite role will be based at Mercedes-Benz Stadium in Atlanta, GA, until 2028 when the role will be based at our new world-class training facility in Marietta, GA.

Responsibilities

Strategic Leadership and Alignment

Identify, cultivate, and steward partnerships with nonprofit, education, youth sports, and civic organizations-aligning community needs with club priorities and sponsor objectives.

Lead matchday community activations (e.g., theme nights, community spotlights, cause-marketing initiatives), including run-of-show planning, ticketing coordination, and partner fulfillment.

Collaborate with Communications and Marketing to amplify community stories and ensure messaging reflects the club's values and the lived experiences of community partners.

Collaborate with internal stakeholders to develop a youth engagement initiative.

Program Strategy and Execution

Develop and execute a multi-year community relations strategy and annual operating plan, including goals, budget, programming calendar, and impact metrics.

Collaborate with foundation team to create grantmaking mission, pillars, and initiatives. Delivering grant-specific events, and storytelling to enhance the committee's impact through club channels.

Direct community events and outreach that create a welcoming, family-friendly, and inclusive matchday and club culture-especially for women's and girls' sports advocacy and participation.

Partner with Sponsorship/Partnerships to integrate community platforms into partner assets, proposals, and fulfillment while maintaining authenticity and community-first outcomes.

Ensure compliance with safeguarding, permitting, insurance, and risk-management practices for youth and community programming.

Oversee player, coach, and executive community engagement (appearances, clinics, school visits, hospital/community events), ensuring alignment with league policies, brand standards, and scheduling demands.

Operations and Administration

Develop a future Community Relations team (and interns/contractors), including hiring, coaching, performance management, and vendor/volunteer oversight.

Create measurement and reporting frameworks (KPIs, dashboards, post-event recaps) to quantify impact and share results with leadership, partners, and the community.

Director, Community Impact - NWSL Atlanta

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