Build/Align the local eCommerce strategy and detailed plans for all target audiences and categories across ecommerce business models with the correct marketing mix
Build and animate the cross functional operating model to ensure customer satisfaction.
Ensure flowless execution and optimize the tactical plans leveraging data/insight.
Platform eCommerce platforms, build & execute tailored account plans to maximize online sales performance also define/own the eCommerce KPIs
Define the proposal for eCommerce commercial policy - rebates, marketing development funds - to grow profitably ensuring alignment with policy guidelines
Support customers to setup agreed product catalogues with a sustainable maintenance program
Set up processes and governance for eCommerce country operations & platform animation.
Localize and drive the end to end global eCommerce playbook to increase the engagement, conversion and avg basket size
Set up analytics for eCommerce performance, independently or in coordination with partners, and ensure analyses results into actionable plans
Be the change agent in the country to ensure the ecommerce channel transformation.
Requirements
Minimum 5 years of e-marketing and/or online sales development experience:
Online customer need analysis, value chain analysis, defining value proposal
Experience in developing comprehensive e-marketing and actions plans
Successful experience in developing customer centric approaches
Direct B2C/B2B eCommerce experience (at least 1 year)
Account management with commercial negotiation experience
Direct experience on commercial policy transformation relating to eBusiness
Able to create online sales concepts, customer journeys based on ROI driven business models
Good general understanding of e-marketing tools and instruments (SEA, SEO, Affiliate,
Retargeting, Mobile Marketing, Google Analytics...)
Knowing the e-commerce KPIs and having a general understanding of web analytics
Experienced in CRM and persona analysis
Good technological understanding of Webshop / eCommerce systems is a plus
Experienced in leading service providers or agencies
Leadership / Competencies / Skills:
Understanding eBusiness: E-business experience, understand various type of e-business propositions and understand how e-businesses operates in general, capability to learn new methods and technologies
Capability to understand various business cultures
Very strong customer focus
Excellent understanding of e-commerce principles and methodologies
Commercial awareness of implications of eBusiness models
Experience on supply chain transformation projects
Light business case development for robust validation of new business concepts
Operational & pragmatic thinking: Able to able to transform strategic thinking into operational business initiatives that deliver tangible business outcomes
Excellent analytical ability
Ability to think around the corner and look for creative solutions
In touch with the 'out-side' world
Inspiring others and getting work job done through others: Get the most and best out of the people in a matrix environment
Request high level of results
Capability to work efficiently with several stakeholders
A team player who succeed through collaboration
Communicate a compelling vision, define common cause, build motivation
Excellent relationship management and influencing skills
Communicates effectively: Writes and presents effectively; adjusts to fit the audience and the message.
Keeping on point: Can separate critical mission from what is nice to have
Structured and very well organized
Strong results orientation
Language: very good command of English
Passionate and Ambitious: looks at building a career and passion to transfer strategic programs into operation
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Additional Information
We are looking for the eCommerce lead is responsible to drive online sales through different eCommerce business models.
Schneider Electric · Dubai, UAE