Insight development: Act as the voice of our consumer/customer by identifying, contextualizing and understanding our audiences. Uncover unique points of empathy and insights that can create growth for businesses and marketing. Help our internal teams think differently about their consumer/customer.
Research: In partnership with internal and external partners, lead the analysis of industry trends, competitive positioning, and consumer needs and behavior to understand our brands' consumer/customer and cultural landscape. Ideal candidate has quant and qual research expertise.
Trend Forecasting: Steer our trend practice, monitoring cultural/consumer change and creating demand for our trend research. Continue to find new ways to navigate and share the trend stories and maintain the cadence and polish of the work.
Customer Journey/Customer Experience Development: Lead the cross-functional teams to refine and evolve our customer experience and journey mapping. Facilitate integrated sessions, develop tools, and map the customer journey/experience.
Thought-leadership: Shape the future of our discipline and own thought-leadership. Advance topics and thinking around emerging trends, technologies (AI) and practices related to brand strategy, insight and research.
Personal Characteristics:
Curious: dive in with incomplete information and find momentum; ask questions and seek answers when appropriate; equally adept at observing and listening
Adaptive: works across brands and business units; able to flex from on carbon farming project to measuring brand reputation to messaging on consumer products
Ambitious: want to be part of a company that feeds the world and changes the way we think about farmers and farming
Energetic: approaches work with energy, passion and collaboration.
Desired Experience and Education:
Bachelor's degree or equivalent advertising agency experience.
10+ years of overall marketing experience with 8+ years' experience with Brand Planner, Creative Strategist, Consumer Insights/Researcher, or related in an agency, research firm or similar environment.
Strong verbal skills, strong writing skills, and excellent interpersonal relationship building skills
Strong storytelling skills - deck writing, user stories - develop a narrative and amplify with visuals and data; ability to translate brand strategies to paid/earned/owned activations.
Experience working in cross-disciplinary teams
Experienced in balancing multiple projects and tight deadlines, collaborating deeply with people from multiple disciplines along the way
Experienced working on CPG and/or agriculture brands
The salary range for this role is $123,920 - $185,880. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.
Land O'Lakes does not use Automated Deci
Benefits
Remote work options
Additional Information
Brand Strategy Manager
This role is located at our Corporate Office in Arden Hills, MN. We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M/F). This role does not offer full remote/virtual. This role does not offer relocation assistance.
Join an ambitious and dynamic marketing team that is making a difference in the world. We're expanding our brand strategy, insights and analytics team and looking for strategic, empathetic thinkers. You'll work on brands that sit at the heart of cultural change and commercial opportunity. You are an adept navigator who consumes and interprets disparate information into powerful insights and ideas. You are a storyteller who can write and present insights that inspire. You enjoy a challenge and have experience working on B2B and/or B2C brands.
Land O'lakes · Arden Hills, MN (usa)