Business Development Manager, Apple Business Trade In

About the role

Trade-in is a core part of how consumers buy Apple products, but in the enterprise channel, it has yet to take hold. Apple Business Trade In aims to change that by delivering a simple, seamless experience for customers and resellers that makes trade-in a standard, expected part of the business device lifecycle, and a repeatable growth lever for Apple and its channel partners. Apple Business Trade In is a new and growing program at the center of how businesses upgrade to Apple. We're building something from the ground up: designing the go-to-market model, shaping the experience for resellers and their customers, and demonstrating that trade-in can meaningfully accelerate device refreshes and bring new customers into the Apple ecosystem. The program is live and gaining traction, but there's real work ahead in figuring out where the biggest opportunities are, how to reach them, and what it takes to scale. The person who joins will have a direct hand in shaping that. We're looking for a Business Development Manager who is equally comfortable generating demand, engaging business customers alongside their reseller partners, shaping where we invest to grow the fastest, and managing the operational realities of a program that's still being built. You'll work across the channel and directly with customers to make trade-in a competitive advantage.