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Product Marketing Manager

External
7shifts logo7shifts · Saskatoon, Sk, Canada
$90K–$125K/yrFull-timeOn-site1mo ago30+ days old, may be filled
CADLookerMovePayroll
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Responsibilities

  • Build and maintain core positioning and messaging foundations so every PMM, seller, and marketer is pulling from the same source of truth when they launch, sell, or campaign.
  • Partner closely stakeholders across the company to apply positioning and messaging consistently across launches, sales plays, and enablement so teams move faster and with more confidence.
  • Lead the go-to-market strategy and communications for impactful releases with Product Managers, ensuring cross-functional alignment to launch these products to market and ensure customers understand the value.
  • Own competitive intelligence end-to-end, using AI to monitor the market continuously and synthesize signals into insight that actually shapes positioning and wins customer conversations
  • Talk to customers regularly and use AI to analyze patterns across interviews and research, so your positioning and messaging decisions are grounded in what operators actually say and feel, not internal assumptions
  • Build AI-assisted workflows that handle the repetitive work, flagging competitor shifts, synthesizing win/loss data, and drafting messaging updates, so you stay focused on the decisions that actually need your judgment
  • What you bring:
  • Proven experience in Product Marketing in B2B SaaS, with a track record of owning positioning and messaging for complex or multi-product offerings
  • Strong research instincts. You can take messy inputs from customers, data, and market signals and turn them into clear direction
  • A history of influencing cross-functional partners through clarity and trust, not authority
  • Clear, confident communication that puts the customer at the center and makes complex ideas accessible
  • Comfort moving between big-picture strategy and day-to-day execution without losing momentum in either direction
  • You actively use AI in your work and can explain concretely how it changed your process, not just that you use it
  • It'd be even cooler if you had:
  • Experience with Mixpanel, Looker, or Thoughtspot
  • Experience in the restaurant or restaurant tech industry
  • Experience in a Product-Led Growth (PLG) environment
  • This role is an existing vacancy and is part of our current hiring plan

Benefits

Our commitment to our Shifties:Challenge: We're tackling real problems in a fast-moving, complex industry. The work is scrappy and ambiguous, but meaningful. You'll think critically, act with intention, and shape solutions that make a real difference for restaurant teams.Culture: We're proud to be recognized among the best workplaces in NoVision insuranceEquity / stock options

Additional Information

7shifts is a scheduling and payroll platform designed to help restaurant teams thrive. With an easy-to-use app and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for over 55,000 restaurants. Our mission is to simplify team management and improve performance for restaurants, with a long-term vision of creating a thriving restaurant industry through the power of connected & engaged teams. As a Product Marketing Manager at 7shifts, you're the connective tissue between what we build and how we talk about it. You own the core: positioning, messaging, personas, and competitive intelligence, and you use AI to do all of it at a speed and depth that changes what's possible in this role. You're not using AI to cut corners. You're using it to monitor competitors in real time, synthesize customer research at scale, generate and pressure-test messaging faster than a manual process ever could, and keep your foundations current as the market moves. You work across Product, Sales, and Marketing to make sure everyone is telling the same story, and you're the one making sure that story is sharp, grounded, and backed by insight.


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