Coordinate the end-to-end email workflow across EMEA markets, working with multiple stakeholders to ensure accurate and timely briefing, completion of campaign request forms and correct setup of linking tables and audience selection.
Support CRM Specialist in delivering data capture initiatives across e-commerce and store channels, ensuring all touchpoints are functioning correctly, optimised for conversion and effectively capturing customer data.
Take ownership of the email QA tracker and conduct detailed cross‑device testing to ensure campaigns are accurate, error‑free and approved on time.
Monitor lifecycle automations (e.g. welcome, abandon, post-purchase), identifying performance trends and support with the implementation of optimisation actions to improve engagement and conversion.
Collaborate closely with the Brand Marketing team to manage the end-to-end process for Retail and Outlet campaigns, ensuring briefs are clearly defined, aligned to objectives and delivered on time through effective coordination with stakeholders.
Assist with driving SMS performance, supporting with campaign planning, copy briefs, audience selection and scheduling of on-demand messaging.
Reporting & Performance Tracking
Assist in compiling weekly, monthly, and quarterly performance reports, analysing key metrics to identify trends, surface anomalies and deliver actionable insights and opportunities for improvement.
Support the setup and tracking of A/B tests across campaigns and lifecycle journeys, keeping test roadmap up to date with plans, results and learnings.
Maintain reporting templates and dashboards for the wider team.
Team & Process Support
Provide general administrative support across the team, coordinating planning, execution and ad-hoc tasks, acting as a key support function to ensure the smooth day-to-day operation of CRM and email activities.
Help document processes, campaign workflows and best practices.
Key Skills & Experience
Strong organisational skills and attention to detail - you take care with your work and spot errors others might miss
Solid understanding of email KPIs and deriving insights for wider business reporting and actions
Experience working in a fast-paced environment with competing deadlines and priorities; a background in fashion, retail, or e-commerce is a plus but not essential
Previous ESP exposure preferred
Strong written and verbal communication skills
Solutions-oriented mindset with a genuine eagerness to learn and grow in the role
Analytical and creative problem solving
Good time management skills
Comfortable with Microsoft Office (Excel, PowerPoint, Word); no advanced Excel required to start
Capability to work in team - with excellent relationship-building skills
Requirements
Curious and data-minded - you enjoy digging into numbers to understand what's working and why.
Detail-oriented and accurate - you take pride in getting things right and flag issues before they become problems.
Proactive and self-directed - you don't wait to be told; you look for ways to contribute and improve.
A confident communicator - comfortable reaching out to stakeholders across the business to get what you need.
Enthusiastic about learning - you're building your CRM career and are excited to grow your knowledge of lifecycle marketing, data capture, and customer behaviour.
You'll Need to Have:
1-2+ years of experience in a marketing, CRM, e-mail, or digital coordination role - or demonstrable transferable skills from an adjacent background.
Some hands-on experience with e-mail campaign execution or CRM platform support (exact vendor transferable).
Comfort working with data: pulling basic r
Benefits
Vision insurance
Additional Information
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
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Job Title: Coordinator, Retention Marketing
Location: London
Division: MK
Reporting to : CRM Specialist
We are looking for a Coordinator to join our Retention Marketing team at Michael Kors based in London.
Michael Kors (capri) · London, UK