Technical Consultant, Tokyo/Osaka/Fukuoka - Rakuten Marketing Japan Department (LinkShare Japan)(A&M)

Responsibilities

• Providing advanced technical implementation support to clients regarding our proprietary services (including some development tasks).
• Understanding the policies and technical implementations of various platform providers.
• Keeping

Additional Information

Job Description: Business Overview Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business. Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis. Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses. This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement. Department Overview - This position is part of the "Rakuten Marketing Japan Department / LinkShare Japan Business," which is the marketing specialized organization within the Ad & Media Company. - We advocate "Performance Based Marketing For All Channels" and strive to provide multi-faceted solutions to the diverse business challenges faced by our clients, while continuously seeking to resolve them. - Since our inception with affiliate advertising, we have grown to become a leading company in the Performance Marketing domain. We engage in marketing support through partnerships with global AI companies and by leveraging Rakuten's marketing assets (such as Rakuten data and Rakuten media). - We directly collaborate with Rakuten Group, one of Japan's leading advertisers, as well as major E-commerce and FinTech companies. Our role involves proposing and operating performance advertising strategies that contribute to enhancing marketing ROI and driving sales growth for these partners. Department / Reporting Structure - This position belongs to a support department within the Rakuten Marketing Department, providing technical and operational assistance to both our internal sales organization and our clients, who are advertisers. Rakuten Marketing Department: Our Services & Customer Value - Management and operation of various advertising formats, including affiliate advertising, influencer advertising, listing advertising (SEM), and display advertising. - Identification of clients' marketing challenges and development of marketing strategies and tactics to resolve those challenges. - Formulation of communication plans based on analysis of advertising effectiveness, market research results, and customer/purchase data. - Creation of execution plans through communication with internal and external stakeholders, and progress management during the implementation phase. - Deep customer understanding and discovery of insights based on data analysis, leading to proposals for improving advertising operations. - Proactive resolution of client challenges utilizing AI and the latest industry technologies. Position: Why We Hire - The Rakuten Marketing Japan Department is one of the core entities within the Rakuten Group, boasting over 20 years of history as a specialized internet advertising business in the B2B digital marketing domain. This makes us a rare and valuable asset among the more than 70 services offered by the Rakuten Group. - All employees are primarily affiliated with Rakuten Group, Inc., and are committed to the overall growth of the Group. We are actively working to establish the rapidly expanding advertising-related business as the fourth pillar of Rakuten's entire business portfolio. - With the full-scale progression of cookie regulations, we are seeking a professional to support the implementation of advertising effectiveness measurement systems for clients and provide technical consulting. This role is crucial for achieving further business growth through full-funnel solutions. These solutions leverage our first-party data (Rakuten ID data), which is based on factual information such as Japan's largest-scale purchase and credit card payment data, rather than assumptions. Additionally, we utilize unique global solutions not available in Japan, and our proprietary media network. Position Details This position is responsible for providing technical support for the implementation of essential systems, such as advertising effectiveness measurement systems, to advertisers utilizing our various advertising services. You will be instrumental in swiftly resolving diverse system-related challenges unique to each client during service implementation, ensuring a stable and sustainable operational environment. Ultimately, your contributions will drive revenue opportunities for both our clients and our company.