Ecosystem Marketing Manager/Responsable Marketing d'Écosystème

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Red Hat · Raleigh

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About the role

The Ecosystem Marketing Manager 4 leads the resolution of complex, varied partner marketing challenges, exercising independent judgment and creative solutioning. The position delivers impactful, scalable programs that influence ecosystem-wide engagement and growth. This is a highly cross-functional role requiring a mix of strategic planning, relationship management, and hands-on marketing execution. You will work closely with Business Development, Product Marketing, Sales, and your marketing counterparts at partner organizations.

Responsibilities

Joint Marketing Strategy: Develop and execute comprehensive, annual joint marketing plans with Tier-1 OEM partners to accelerate market adoption of integrated solutions.

Campaign Execution: Launch end-to-end co-marketing campaigns (including webinars, digital advertising, email marketing, content syndication, and field events) that generate high-quality pipeline.

Collateral & Content Creation: Collaborate with Product Marketing to build joint value propositions, messaging frameworks, and customer-facing collateral (e.g., solution briefs, case studies, whitepapers, landing pages).

Partner Enablement: Create and deliver "marketing-in-a-box" kits and enablement tools for the OEM partner's internal sales and marketing teams to ensure they can effectively position our joint solution.

MDF Management: Manage the Market Development Funds (MDF) budget allocated for alliance activities, ensuring strategic investment, compliance with partner guidelines, and accurate ROI tracking.

Relationship Management: Establish and nurture strong, collaborative relationships with marketing stakeholders at partner organizations to secure premium placement in their marketing channels.

Metrics & Reporting: Establish key performance indicators (KPIs) for all alliance marketing activities. Track, analyze, and report on pipeline impact, lead generation, and ROI to executive leadership.

What you bring:

Experience: 5+ years of experience in B2B marketing, with at least 2-3 years specifically dedicated to alliance marketing, partner marketing, or OEM marketing within the [e.g., Tech / SaaS / Hardware] industry.

Partner Acumen: Deep understanding of OEM business models, multi-tier channel ecosystems, and how joint value propositions are commercialized.

Campaign Management: Proven track record of planning and executing multi-channel marketing campaigns from scratch, with a strong focus on lead generation and pipeline tracking.

Communication: Exceptional relationship-building skills with the political savvy to navigate complex partner organizations and align competing priorities.

Analytical Skills: Comfortable working with data, managing budgets (MDF), and using marketing automation and CRM tools (e.g., [ Marketo / Salesforce]) to measure impact.

Education: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).

What Success Looks Like in This Role

Pipeline Contribution: Meeting or exceeding the sourced/influenced pipeline targets generated via OEM partner channels.

Partner Engagement: Increased engagement and adoption of [Company Name] marketing programs by the OEM partners' sales forces.

Velocity: Faster time-to-market for joint solution launches and co-branded marketing assets.

"Strong communication skills in English, as this position will interact with many Red Hat teams located outside of Quebec and Canada." into the requirements.

French version:

Vos responsabilités :

Stratégie de marketing conjointe : Développer et exécuter des plans de marketing conjoints annuels complets avec des partenaires OEM de niveau 1 afin d'accélérer l'adoption de solutions intégrées sur le marché.

Exécution de campagne : Lancer des campagnes de co-marketing de bout en bout (incluant des webinaires, de la publicité numérique, du marketing par courriel, de la syndication de contenu et des événements sur le terrain) qui génèrent des pistes de haute qualité.

Création de supports et de contenu : Collaborer avec le marketing produit pour élaborer des propositions de valeur conjointes, des cadres de messagerie et des supports orientés client (par exemple, notes de solution, études de cas, livres blancs, pages de destination).

Ecosystem Marketing Manager/Responsable Marketing d'Écosystème

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