Deputy Press Secretary, Ethnic and Community Media

About the role

The Agency You'll Join: The New York City Mayor's Office is responsible for overseeing city services throughout the five boroughs, coordinating public agencies and departments, and managing public property. The administration is leading the fight in making the city more affordable, reducing inequality, improving public safety, ensuring delivery of efficient and effective services, and working to make New York City's economy stronger. We value leadership, transparency, fairness, and efficiency as we actively seek diverse talents from various sectors to join our team. For current job opportunities, visit our careers page. The Team You'll Work With: The Mayor's Press Office at City Hall is responsible for media monitoring, responding to media inquiries, preparing senior administration officials for media interviews, and planning media events designed to communicate accurate, timely information to the public. The Office of New Media and Cultural Communications is helping to transform the traditional press arm of the Mayor's office into one that includes and engages new media, ensuring that Mayor Mamdani's agenda and achievements reach and mobilize New Yorkers who have historically been left out of the governing process. The Office oversees constituency media relations and ensures a consistent narrative reaches all New York audiences and engages new media and influencers to pitch and deliver stories to the places where New Yorkers get their news. The Problems You'll Solve: This role sits at the intersection of press, partnerships, and culture leading execution of creator-facing media strategy while driving engagement with ethnic and constituency media and other key community outlets. It is a strategic and execution-heavy position for someone who can operate like both a press secretary and a creative producer in fast-moving, high-visibility environments. The work is grounded in engaging the communities and cultures that make New York what it is, leading the Mayor's engagement with digital-first outlets, creators, and micro-creators, while also building deep relationships with ethnic and community media that are too often overlooked in legacy press. - Ethnic & Community Press Engagement: o Build and maintain strong relationships with ethnic media outlets, journalists, and community voices. o Develop proactive media strategies to ensure consistent, meaningful engagement with ethnic and community press and other key outlets. - Creative Partnerships: o Build and manage relationships with creators, neighborhood pages, cultural figures, and digital first-outlets. o Oversee development of creator activations (press conferences, campaign rollouts, cultural moments). o Partner with talent teams, agents, and managers to secure participation and maximize reach. - Comms Integration: o Integrate new media and community press into broader communications strategy, ensuring alignment with traditional media and messaging. o Draft talking points, briefing materials, and Q&A tailored to creator and community media interviews. o Staff the Mayor at media opportunities and manage on-the-ground execution. - Rapid Response & Narrative: o Identify moments to insert the Mayor into real-time cultural and political conversations. o Coordinate quick-turn creator and community media responses to breaking news and narrative shifts. o Help shape overarching narrative arcs across platforms and audiences. About You: - You have a deep online and cultural fluency both nationally and within New York City. - You have a strong understanding of ethnic media ecosystems and community-based communications. - You are calm under pressure, fast-moving, and highly organized. - You have strong political instincts paired with strong internet instincts. - You are detail-oriented with the ability to manage multiple priorities simultaneously. Minimum Required Qualifications: - High school diploma or equivalency required. - 4+ years of experience in government communications, digital media, political campaigns, or creator partnerships. Additional Information - In addition to the resume, a cover letter is required to apply. RESEARCH PROJECTS COOR(MA)-MGR - 0527A 1. Do you have a baccalaureate degree from an accredited college or university? 2. Do you have an associate degree from an accredited college or university along with two (2) years of experience with administrative, analytic, coordinative, supervisory or liaison responsibilities? 3. Do you have a four-year high school diploma, or its educational equivalent approved by a state's Department of Education or a recognized accrediting organization along with four (4) years of experience as described in question "2" above? 4. Do you have a satisfactory combination of education and/or experience equivalent to that described in questions "1," "2," and/or "3" above? The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a