Americas Field Marketing Manager

Requirements

• Bachelor's degree is required.
• 3-5 years of experience in B2B field marketing, ideally within SaaS or data analytics.
• Proven track record in building and executing regional, multi-channel marketing plans within budget.
• Proficient in marketing automation platforms and CRM systems for campaign execution, lead tracking, and performance measurement.
• Strong project management skills with the ability to prioritize and manage multiple deadlines and stakeholders independently.
• Excellent written and verbal communication.
• Experience with short-form content creation (e.g., emails, web copy, blog posts, invites) and hands-on use of digital channels including social and email.
• Comfortable using a variety of MarTech tools to support campaign delivery and reporting.

Additional Information

About Actian Actian, a division of HCLSoftware, is the leader in data intelligence. We develop high-performance database technologies (including Ingres, Vector, and Zen) that power the world' most demanding industries. As a DevOps Engineer, you are part of a mission-critical team that ensures our global engineering force has the most reliable and efficient build environments possible. The Americas Field Marketing Manager will join Actian's marketing team to drive awareness and demand generation across the Americas region. This role is responsible for developing and executing regional and account-based marketing plans, including field events, sales-aligned local campaigns, digital marketing, regional PR, and the localization of global demand programs. Working closely with sales and marketing leadership, the manager will deliver content-rich experiences that generate awareness, pipeline, and revenue. They will ensure close alignment between sales and marketing through ongoing communication and feedback. Reporting to the Americas Field Marketing Director, this role represents marketing across Americas to support regional goals and priorities.

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