Build and deliver audiences for campaigns, events, and outreach using various data sets
Partner with Marketing and Sales to define segmentation and ensure campaigns are structured for execution
Set up campaign tracking requirements, including audience definitions, tagging, and data capture
PERFORMANCE MEASUREMENT & ROI ANALYSIS
Track campaign and event performance, including engagement, conversion, and return on investment
Evaluate results to identify what is working and where adjustments are needed
Monitor follow-up activity to assess impact on pipeline and sales progression
DATA & REPORTING
Extract and manage data from Snowflake, Salesforce, and marketing platforms to support analysis and reporting
Design and support development of Power BI dashboards that provide transparency into campaign performance and sales engagement
Deliver recurring and ad hoc reporting to support marketing execution and sales priorities
SALES ALIGNMENT & INSIGHT DELIVERY
Translate marketing engagement into actionable outputs that support sales outreach and prioritization
Partner with Sales and Marketing to ensure data accuracy and consistent use of campaign data
Identify trends in engagement and performance to inform future campaign execution
What you bring:
Experience in asset management, private markets, wealth management, or financial services strongly preferred
Demonstrated success in implementing data-focused marketing and segmentation efforts
Familiarity with marketing attribution models and campaign performance analytics
Experience working with CRM and analytics tools such as Salesforce, Snowflake, Power BI, Tableau, or similar platforms.
Strong analytical and problem-solving capabilities that translate complex data into actionable insights
Strong collaboration skills with the ability to work effectively across global sales, marketing, and analytics teams
EDUCATION PREFERRED
Bachelor of Arts (B.A), Bachelor of Science (B.S), or equivalent experience
Requirements
5-7 years in marketing and/or distribution analytics, marketing operations, or comparable positions
#LI-Hybrid
Base Salary Range
$95,000.00 - $105,000.00
Benefits
Health insuranceRemote work optionsPerformance bonus
Additional Information
Job Description Summary
For over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners. As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative thinking.
In our collegial environment that's marked by low turnover and high energy, you'll be inspired to grow and thrive. Here, you will be encouraged to build on your strengths and acquire new skills and experiences.
We are committed to fostering an environment of inclusion that promotes mutual respect among all employees. Understanding and valuing these differences optimizes the potential of both the individual and the firm.
HarbourVest is an equal opportunity employer.
This position will be a hybrid work arrangement. You will receive 18 remote workdays per quarter to use at your discretion, subject to manager approval. For example, you may choose to work in the office 4 days per week and take one remote day weekly (typically 13 weeks per quarter), leaving 5 additional remote days to be used as needed.
The Associate, Business Intelligence is a hands-on analytical partner to the Global Private Wealth (GPW) business and Wealth Marketing team. This role offers the chance to work directly with sales, marketing, and commercial operations team to build target audiences, pull and analyze engagement data, and measure performance across events and digital initiatives.
Embedded within GPW Commercial Operations, this role ensures consistency in data, measurement and reporting across wealth marketing efforts, enabling a unified view of campaign performance and direct alignment to sales outcomes. The Associate is responsible for ensuring campaigns are properly targeted, accurately tracked, and clearly reported, with outputs that support effective sales follow-up and continuous improvement. If you have a proven record in marketing analytics and want to grow in a collaborative and ambitious environment, this opportunity is ideal for you!
Harbourvest · Boston