Lead the planning, execution, and optimization of paid acquisition campaigns across global and regional markets.
Manage campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, programmatic/display, Performance Max, Demand Gen, and relevant local channels.
Build market-level campaign strategies aligned to business goals, ICP/TICP segments, funnel quality, and revenue targets.
Partner with regional marketing teams to define campaign priorities, budgets, audiences, messaging, and testing plans.
Ensure campaigns are optimized not only for registrations, but for quality outcomes such as company registrations, A-leads, approvals, FFT, and revenue.
Performance, CAC & ROAS Management
Analyze campaign performance across markets, channels, audiences, cohorts, and funnel stages.
Track and improve key metrics including cost per registration, cost per approval, cost per FFT, CAC, ROAS, payback, and revenue contribution.
Turn campaign data into clear insights, recommendations, and action plans.
Identify inefficient spend, funnel leakage, and opportunities to improve quality or scale.
Prepare performance updates and business narratives for senior stakeholders.
Funnel Quality & Conversion
Work with web, analytics, lifecycle, and sales teams to improve conversion from click to registration, approval, FFT, and revenue.
Improve traffic and lead quality by using first-party data, lead scoring, ICP/TICP signals, and platform optimization.
Partner with web/CRO teams on landing pages, user journeys, messaging, and conversion experiments.
Collaborate with lifecycle and CRM teams to improve nurture journeys for paid leads.
Support testing across audiences, creatives, bidding strategies, landing pages, and conversion signals.
Stakeholder & Partner Management
Act as a key performance marketing partner for regional teams across EMEA, APAC, LATAM, and other priority markets.
Balance global best practices with local market needs and opportunities.
Work closely with sales and onboarding teams to improve lead follow-up, activation, and FFT outcomes.
Manage agency, vendor, and platform relationships where required.
Ensure clear reporting, governance, and accountability across all paid acquisition activity.
Data, Measurement & Budget Ownership
Work with analytics, BI, and marketing operations teams to improve tracking, attribution, reporting, and data quality.
Ensure campaign setup, tagging, conversion tracking, and reporting are accurate and consistent.
Use offline conversion data, CDP audiences, lead scoring, and value-based bidding to improve campaign outcomes.
Manage paid media budgets and recommend shifts based on performance, CAC efficiency, and revenue potential.
Build business cases for new market tests, platform expansion, and additional investment.
Requirements
10+ years of experience in performance marketing, digital acquisition, or paid media.
Experience across both agency and client-side environments is strongly preferred.
Experience in fintech, banking, payments, SaaS, B2B, or high-consideration acquisition businesses is preferred.
Strong hands-on experience with Google Ads, Meta, LinkedIn, YouTube, Performance Max, Demand Gen, programmatic/display, and related platforms.
Strong understanding of f
Additional Information
About Payoneer
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world's underserved businesses to a rising global economy. We're a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.
By taking the complexity out of the financial workflows-including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence-we give businesses the tools they need to work efficiently worldwide and grow with confidence.
Role summary -
Payoneer is looking for a Senior Performance Marketing Manager to lead paid acquisition across multiple regions and markets. Based in the UAE, this person will work closely with regional marketing, sales, web, analytics, product marketing, lifecycle, and external partners to drive high-quality acquisition and measurable revenue growth.
This is a hands-on strategic role for someone who understands how to manage paid campaigns at scale, but also knows how to connect media performance to business outcomes. The right candidate should be comfortable going deep into campaign data, reading funnel performance, identifying where spend is working or not working, and clearly articulating the impact on CAC, ROAS, registrations, approvals, FFT, and revenue.
We are looking for someone with strong performance marketing experience across both agency and client-side environments, preferably within fintech, banking, payments, SaaS, or another performance-led business.
Payoneer · Bangalore, India