Offline Customer Marketing Manager
External
Mars · Chn-shanghai-shanghaiPrepare for this interview
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Requirements
- At least 5 years' experience in FMCG
- Trade Marketing experience is fundamental.
- Offline TM experience, especially KA stores is must
- Offline sales experience is a plus
- -English communication is must
Additional Information
Job Description: 属于皇家宠物事业部 1) Offline RTM Strategy design and landing - Distribution guidance design and tracking - Offline in-store execution guidance and tracking - Offline value chain design and improvement - Offline projects design , POSM/SOL 2) Set up Offline Perfect Store Model - Offline perfect store KPI design by channels - Tracking process design and action suggestion 3) Channel portfolio matrix and priorities setting with key MKT and sales Pillars - leverage MKT strategy and channel strategy to develop channelized portfolio matrix - Coordinate NPD launch plan and performance tracking 4) Perfect store - Design promotion price guidance and execution tracking - GWP design and management 5) Sample management - Sample FCST and allocation - Sample mechanism design and ROI check 6) ANP management
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