You'll help shape how we approach cross-sell and upsell across our client base. That includes developing practical, repeatable playbooks, defining how we prioritise and engage accounts, and creating a consistent approach that supports both individual and team success.
Drive Client Engagement & NPS
Shape Partnership Strategy
You'll collaborate with the Partnerships team to identify opportunities that add value for our clients and drive commercial impact. Together, you'll explore where integrations, co-sell opportunities, and referrals can support growth - and help shape how these are introduced into key accounts.
Operate Cross-Functionally
You'll work closely with Marketing, Client Success, and Partnerships to align on priorities and create a joined-up client experience. You'll also bring valuable commercial insight into discussions around product, pricing, and segmentation.
WHAT SUCCESS LOOKS LIKE:
In your first year, you will have:
Delivered meaningful expansion ARR across your accounts - both directly and through your team
Built a clear, repeatable approach to cross-sell and upsell that the team can confidently execute
Supported your team to build strong pipelines and continue developing their capability
Established consistent, high-quality engagement across your top accounts
Contributed to improved client satisfaction and stronger long-term relationships
Delivered engaging client sessions that drive both value and commercial opportunity
Helped shap
Additional Information
Join ABC Fitness and become part of a culture that's as ambitious as it is authentic. Let's transform the future of fitness-together!
Our Values
Best Life
We believe great work begins with great people. That's why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work-because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights-personally and professionally.
One Team
From day one, you'll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
INTRODUCTION:
ABC Fitness has the product, the client base, and the market position. What we're building now is the commercial engine to unlock the full opportunity within it - and this role will play a key part in shaping that journey.
This is an exciting opportunity for an experienced Manager ready to step into a broader, more strategic leadership role. You'll have the space to grow, develop, and make a meaningful impact - with real ownership of key accounts, visibility with senior leadership, and the chance to build something that scales.
We're looking for a Director of Cross-Sell & Upsell who can balance two priorities: leading and developing a small, high-impact team of Account Managers, while personally driving expansion revenue across some of the most important accounts in our gym and studio client base.
This is a player-coach role. You'll carry your own book of business, support and grow your team, and help define how we approach cross-sell and upsell across ABC Fitness. You'll partner closely with Marketing, Client Success, and Partnerships, contribute to client engagement initiatives, and help position ABC as a true growth partner to the businesses we serve.
The right person for this role is energized by opportunity and motivated by building. They see our existing client base as a powerful foundation for growth - and bring the structure, curiosity, and commercial mindset needed to unlock it.
Abcfinancial · Remote