SEO Team Lead - B2B
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At Nord Security's B2B team, we build cybersecurity products that enable businesses to protect themselves and their data. From product and engineering to sales, marketing, and data - our teams work closely together to deliver secure, scalable solutions trusted by companies around the world. Your impact? Empowering businesses everywhere to keep their people, systems, and data safe. Key qualities and behaviors of a successful leader at Nord Security Main Responsibilities Develop and execute SEO strategies for 4 brands: NordLayer, NordPass, NordStellar and Browser; Orchestrate platformization project from an SEO perspective; Lead new products launch to the new markets from an organic perspective; Lead and nurture SEO team members ; Build AI-search-based strategies for all 4 brands; Build and scale localization project and processes around it; Architect an organic social media strategy focused on channels like Reddit, Github, Quora, etc.; Manage and run CRO activities across all brands; Take care of reputational sources and reviews' engines on the Internet; Constantly challenge current approaches and work towards improving them; Analyse performance data, share insights and take proactive action towards business growth goals; Plan SEO budgets for all brands; Successfully collaborate with other marketing channels and cross-functional teams; Core Requirements 5+ years of experience in SEO, delivering long-term strategies and execution with clear results of growth; Experience in leading teams, nurturing and leading team members to success; Growth mindset: seeing the bigger picture of long-term business goals, connecting other channels with SEO, maximising the efficiency of collaborations with your stakeholders; Expertise in content marketing and all pillars of SEO, knowledge of global and local SEO; Analytics and data-driven decisions - decisions based on data and researches, competitors analysis and dedicated to overall business growth; High ownership of your channel, team and projects, attention to details, proactivity and organization; Experience in shifting focus between various high-scope projects at a time; Understanding tech products, b2b market's specifics and cybersecurity would be a bonus;
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