Principal Product Manager

About the role

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators. Role Summary Fanatics Collectibles is looking for a Principal Product Manager to lead the strategy and execution of our China e-commerce experience, starting with Topps.com and expanding into a broader localized commerce ecosystem. This is a high-impact, market-building role where you will define how we enter and scale in one of the world's most complex and dynamic digital markets. You'll own the product vision for China, translating global capabilities into locally relevant, high-performing experiences. and lead its execution You will partner closely with a local Senior Staff Engineer and a local development agency to deliver against this vision, combining deep product thinking with strong execution. in a vendor-supported development environment.

Responsibilities

• Define Product Strategy
• Own the China e-commerce product vision and roadmap
• Identify the right market entry and growth strategy across channels (e.g., WeChat Mini-Programs, social commerce)
• Drive product decisions that balance global consistency with local market needs
• Build for the China Market
• Translate global experiences into China-native user journeys
• Shape product features that align with:
• Local payment systems (WeChat Pay, Alipay)
• Logistics and fulfillment expectations
• Social and community-driven commerce behaviors
• Ensure strong product-market fit in a fast-evolving environment
• Drive Execution
• Lead the end-to-end product lifecycle from concept through launch and iteration
• Own backlog prioritization, sprint planning, and delivery milestones
• Partner with engineering and vendors to ensure high-quality, on-time delivery
• Report on progress, major decisions, issues and resolution in a clear and consistent way to the local and US leadership teams
• Collaborate Cross-Functionally
• Partner closely with a Senior Staff Engineer to align product vision with technical execution
• Work across global Product, Engineering, Legal, and Business teams to drive alignment
• Serve as the primary product point of contact between China and US-based stakeholders
• Operate in a Complex Ecosystem
• Navigate platform constraints within the WeChat ecosystem
• Ensure product decisions align with local regulations and compliance requirements
• Balance speed, quality, and scalability in a vendor-supported model
• Leverage Data & Insights
• Define success metrics and build a data-informed product strategy
• Use analytics and user insights to optimize conversion, engagement, and retention
• Foster a test-and-learn approach to drive continuous improvement

Requirements

• 8+ years of product management experience, including ownership of end-to-end product strategy and delivery
• Experience building or scaling consumer-facing digital products or e-commerce platforms
• Strong understanding of China's digital ecosystem, including:
• Social commerce and mobile-first user behavior
• Local payments and platform integrations
• Proven ability to operate in ambiguous, fast-moving environments
• Experience working across global teams (China + US or similar)
• Strong communication skills, with the ability to influence stakeholders at all levels
• Experience launching products in China or other international markets
• Familiarity with vendor or partner-led

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