Business Research Manager - M&G plc.

About the role

M&G is seeking a passionate Business Research Manager, this role will work closely with the Head of Customer and Adviser Insight to provide a deep understanding of our audience and market. This is a new role, demanding a significant level of strategic thinking & commercial acumen allied with strong stakeholder management and exceptional presentation skills to elevate, validate and communicate the value of insight to senior business stakeholders. Key Responsibilities for this Role: - Develop a deep understanding of our audiences, working closely with senior leaders to develop the insight that informs our business positioning. - Combine market, tracking and industry insight to enhance our understanding of audiences and how this aligns with our business strategy. - Create segments and personas for our audiences to ensure we position M&G and our products effectively. - Build and articulate a strong understanding our brand position and performance in comparison to our competitors. Deliver actionable insights into the business to understand how we can maximise our presence in the market . - Measure and track our marketing and advertising performance and its impact on brand sentiment. - The work will cover both the Customer/Client and Adviser audiences to deliver joined-up holistic insight - Strong agency management, which continually challenges and iterates the approach and evolves the programmes to enhance our insights against developing business needs. - Collaborate and influence senior stakeholders across the organisation to clearly communicate findings and drive customer-centred improvements. - Collaborate with the insight colleagues to share knowledge and best practice, foster continuous improvement and deliver stronger combined insights. Key Knowledge, Skills & Experience: - Experience of developing and tracking deep audience understanding that focuses on business growth - Experience of managing and combining the insights from different audience trackers and bespoke research to deliver holistic insight that can inform business strategy - Experience of challenging and evolving existing insight infrastructure to ensure deep insights and an evolving programme. - Experience of owning the entire journey and relationships for the research. - Experience of audience tracking as well as qualitative and quantitative research design - Experience of managing multiple tracking studies simultaneously - Experience of segmentation studies and related activation strategies - Experience of using secondary data alongside primary data to strengthen or discover new insights - The ability to simplify data and big themes into easily shareable, impactful and actionable insights. - Excellent presentation skills with the ability to land key messages and respond to challenge from stakeholders - Excellent communication (writing and verbal) skills, capable of translating insights into clear business actions. - Ability to build relationships and influence stakeholders at all levels. - High level of proficiency in understanding and implementing different techniques dependent on the business need - Ability to present and lead meetings at the executive board level. - A proactive attitude, enthusiasm to drive change and support of a culture of continuous improvement. Job Level: Manager/Expert Reports to: Head of Customer & Adviser Insight Recruiter: Phoebe Ewers Location: London, Reading, Stirling, Edinburgh

Benefits

Additional Information

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions. Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent. We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

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