Implement the Society's email and SMS strategy through the entire email lifecycle from acquisition to engagement to retention.
Build and deploy monthly newsletters, special edition emails, conversion campaigns and SMS in partnership with marketing teams. Partner with the Content Strategy and Marketing teams to ensure email content is optimized for the channel while remaining on-brand and maintaining consistent voice.
Collaborate across digital channels to create omnichannel engagement plans for campaigns and other marketing initiatives.
Execute a testing roadmap (A/B, multivariate testing, send-time optimization) and experimentation plan to continuously improve email KPIs and engage targeted audiences.
Implement personalization strategies and dynamic content to ensure highly relevant email experiences for the Society's diverse audience segmentations and reduce content duplication.
Partner with the Creative Studio team to build, test and maintain a library of email templates.
Manage email assets and partner with the Photography team to source high-quality imagery for emails.
Email Operations (40%)
Manage a central email calendar for all Society emails, aligning with marketing teams embedded throughout the Society on email sends and resolve scheduling conflicts to ensure the Society is effectively engaging audiences.
Partner with Audience Engagement and Growth, MarTech and Advancement teams on audience list definitions and segmentation, accurate data synchronization and campaign tracking.
Collaborate with the Audience Engagement and Growth and MarTech teams to develop email journeys and workflows using marketing automation tools (e.g., Journey Builder) for the Society's main newsletter and other marketing teams' emails.
Build and optimize automated/lifecycle campaigns, including welcome series, slow drip campaigns and reactivation series, to nurture audiences.
Grow and maintain healthy email lists, partnering across marketing on acquisition strategies and optimized sign-up experience.
Email Platform Health and Performance Optimization (20%)
Produce weekly reports to track and meet email KPIs and monitor the overall health of email channels.
Follow compliance with email marketing regulations (CAN-SPAM, GDPR and other applicable laws) while maintaining high deliverability and sender reputation scores.
Partner with the Manager, Analytics and Insights to share insights and data on email campaigns as part of larger analytics initiatives.
Serve as a partner and the Society's subject matter expert on email and SMS best practices, incorporation industry trends and optimiza
Benefits
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Additional Information
How You'll Contribute
The Communication, Marketing and Brand division uses creative and strategic tools to further the mission of the National Geographic Society, while maintaining our place as one of the world's most trusted nonprofit organizations and global brands. The division's creative minds develop and execute mission-driven, on-brand strategies, unifying our efforts across our owned and operated channels, strategic partners and earned media. The team is composed of seven integrated departments: Creative Studio, Integrated Brand Marketing, Partnership Marketing, MarCom Operations and Internal Communications, Strategic Communications, Executive Communications, and Crisis Communications and Public Relations.
The Manager, Email Operations will serve as the Society's central email and SMS role, managing the end-to-end strategy, including planning, scheduling, implementing best practices and analyzing performance metrics. As part of the Social Media and Digital Engagement team within Integrated Brand Marketing, this role plays an integral part in omnichannel alignment to drive user acquisition, engagement and retention across audiences to realize business objectives.
The Manager, Email Operations is responsible for the execution and optimization of the Society's email and SMS strategy to nurture subscribers. Partnering with teams across the Communications, Marketing and Brand division and cross-functional stakeholders, this role will manage email campaign planning, segmentation, personalization, automation, testing and analytics, while also ensuring compliance with audience management principles, contact strategy rules and regulatory requirements. This position will focus on experimentation and testing to help make data-driven recommendations and meet email key performance indicators (KPIs).
The Manager, Email Operations will support embedded marketing teams' email efforts, which include managing a central email calendar to reduce friction, partnering with Audience Engagement and Growth and MarTech to to build email journeys and implement dynamic email content to optimize audience touchpoints, and deploying emails. This role will work cross functionally with other marketing teams to incorporate email best practices and efficiently engage users across the lifecycle.
Ngs · Washington, DC