Senior CRM Marketing Performance Associate
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About the role
The Senior CRM Marketing Performance Associate is a hands-on, enablement-driven role that sits at the intersection of CRM execution, marketing technology, and business performance. This position serves as the strategic operational backbone of the CRM ecosystem-translating marketing strategy into scalable, compliant, and AI-ready CRM solutions across Lifecycle, Loyalty, Sports, and Casino. By owning net-new campaign production capabilities, automation enablement, QA rigor, and template modernization, this role designs, implements, and stabilizes CRM capabilities that operate reliably today while accelerating adoption of AI-driven personalization, bots, and automated decisioning. The role partners closely with MarTech, Business Intelligence, Marketing Operations, CRM Operations, and Compliance to modernize CRM infrastructure, reduce execution risk, and transition scalable, repeatable solutions into business-as-usual operations in support of 2026 growth priorities.