Design and execute primary market research such as segmentation, message testing, and patient/HCP studies
Analyze and synthesize secondary data, including claims and market data, to track performance and surface opportunities
Serve as the go-to insights partner for the asset, aligning work to brand priorities and decision points
Own the integrated insights narrative across research and secondary analytics; translate findings into clear recommendations
Frame ambiguous problems, propose the right research/analytics approach, and manage vendor scope, timelines, and deliverables end-to-end
Develop executive-ready materials tailored to senior stakeholders and present them with clarity and confidence
Partner cross-functionally with teams like Marketing and Market Access to translate insights into action
Contribute to Integrated Customer Planning (ICP) and budget planning by providing customer/market inputs
Support KPI and dashboard requirements by defining questions, metrics, and implications with analytics partners
Requirements
Required Skills:
Bachelor's degree required (Business, Data Sciences, or related); Master's (MBA/MS) preferred
Depth in at least two competency areas: primary research methods and secondary analytics
Demonstrated experience leading projects end-to-end, including problem definition and vendor management
Strong synthesis and storytelling skills with the ability to produce concise, executive-ready PowerPoint deliverable
Working knowledge of common pharma data sources and analysis/visualization tools
Preferred Skills:
Forecasting familiarity as a plus
Experience in Neurology - MS, SMA, Alzheimer's, Migraine, ALS, Parkinsons Epilepsy etc. is highly desired
Job Level: Management
Additional Information
The base compensation range for this role is: $162,000.00-$223,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families physical, financial, emotional, and social well-being ; including, but not limited to:
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence,
Benefits
Dental insuranceVision insurance401(k)Paid time offEquity / stock optionsPerformance bonusParental leave
Additional Information
This is a hybrid role and will require frequent on-site presence at our Cambridge MA facility
About This Role:
As the Associate Director, Integrated Insights, Analytics and Market Research you will be a pivotal member of the US Decision Sciences team supporting our Alzheimer's product while working closely with the US Brand team to uncover actionable customer and market insights for a single inline or pipeline asset across indications. You will lead the charge in crafting the integrated insights narrative for this asset, integrating both primary research and secondary data to create executive-ready storytelling that informs brand and launch decisions. Your role will significantly influence the strategic direction by synthesizing complex data into clear insights that shape brand priorities and align with decision points. This is an individual contributor role, yet integral to the success of the brand, providing crucial insights that drive business decisions.
Biogen · Cambridge, MA