Content Designer

About the role

Reporting to the Senior Digital Content Manager, you'll play a key role in planning, developing, and delivering digital content and SEO strategies that grow awareness, consideration, and conversion for HCF's International Business. You'll be part of a dedicated cross-functional squad focused on delivering seamless digital experiences that educate and empower diverse audiences. This role combines strategic thinking, creativity, and technical content expertise to ensure HCF's OVHC content stands out in a competitive, multicultural market. This is an 18 month max-term contract

Responsibilities

• Develop and implement digital content and SEO strategies to drive awareness and growth for HCF's International Business.
• Create engaging, user-centric content that builds trust and supports members through their decision-making journey.
• Ensure content is inclusive, accessible, and aligned to HCF's brand tone, voice, and digital best practice.
• Collaborate with internal stakeholders, designers, and developers to deliver high-quality content across websites, microsites, CRM, and mobile.
• Use analytics and insights to track content performance and continuously improve effectiveness.
• Lead content reporting, audits, and optimisation projects to enhance visibility and user experience.
• About you
• You'll bring:
• 8+ years' experience in digital content management, content strategy or SEO.
• Strong writing and editing skills across multiple formats (web, UX, microcopy, SEO).
• A deep understanding of UX principles, accessibility (WCAG), and SEO/AI search trends.
• Experience managing content within regulated or complex organisations.
• Confidence using tools such as AEM, Adobe Analytics, SEMrush, JIRA, and Confluence.
• Exceptional stakeholder management and collaboration skills.
• A proactive mindset and commitment to HCF's values - Step Forward, Stay Human, Walk in Their Shoes, Make it Better, Get There Together.
• Highly regarded:
• Experience in health, insurance, or finance industries.
• Understanding of content for culturally and linguistically diverse audiences.
• Familiarity with agile ways of working.
• Ready to bring Uncommon Care to life?
• Apply now and help shape how international members experience HCF online.
• About HCF
• Culture & Benefits
• Purpose-driven passion
• We're united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
• Wellness and work-life balance
• We'll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
• 50% subsidy on HCF hospital and/or extras cover
• 18 weeks of parental leave for all new parents
• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
• Discounts on HCF's products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
• Collaboration and inclusivity
• Continuous learning and growth
• We believe in lifelong learning. HCF provides opportuni

Benefits

Additional Information

At HCF, we're proud to be Australia's largest not-for-profit health fund, driven by our promise of Uncommon Care - putting people before profit and going the extra mile to deliver outstanding member experiences. We're reimagining how we connect with members, partners, and communities through world-class digital experiences. As part of this mission, we're looking for a Digital Content Manager (International Business) to join our team and help shape the future of our Overseas Visitors Health Cover (OVHC) offering.

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