Experience with integrated commercial planning and marketing spend guidelines creation.
Strong project management skills with an emphasis on time-bound deliverables.
Language Skills:
Professional level in English required .
Additional details on this position:
No relocation assistance will be provided for this position.
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Benefits
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.What's in it for you?Here are some of what to expect:Family Care Leave - We offer enhanced paid leave options for those important times.Insurances - All colleagues are covered by our liFlexible scheduleEquity / stock options
Additional Information
Job Description
Are you ready to elevate global marketing excellence by crafting strategic investment plans that improve ROI and enhance alignment across the diverse markets of the LEGO Group ?
Join us in shaping the future of marketing at the LEGO Group, where your innovative strategies will drive impactful results across the globe!
** This is a temporary position with a duration of approximately 12 months based on business needs. **
Core Responsibilities:
Drive global marketing performance by developing strategic investment plans that optimize ROI, align with our marketing strategy, and enhance cohesion across LEGO Group's diverse markets.
Shape marketing assumptions for consumer audiences and LEGO® themes as part of the Integrated Commercial Planning (ICP) process, partnering closely with various global and regional marketing and commercial teams. Lead the allocation of marketing funds to ensure optimal impact and alignment with global targets for both in-year and future (Y+1) investments.
Assess the impact of marketing activities and investment changes on long-term demand, providing key inputs for early planning phases.
Develop and communicate investment strategies and guidelines that enhance Return on Marketing Investment (ROMI) based on audience insights, business performance, and modeling outcomes, and advise on budget allocation to drive marketing effectiveness and efficiency
Cultivate and maintain strong, trust-based relationships with both global and regional partners across functions and seniority levels, aligning priorities, influencing decision-making, and driving followership to advance shared commercial and marketing objectives .
Use data and analytics to identify global and regional trends, risks, and opportunities, informing future investment decisions and supporting performance and demand planning.
Deliver ad-hoc theme or audience analyses to enhance business visibility and contribute to global insights when required .
Contribute to process and project improvements that strengthen team efficiency and satisfaction.
Play your part in our team succeeding
The Senior Manager Marketing Investment Planning plays a critical role in guiding global marketing ambitions to regional marketing planners. Through strategic foresight and data-driven decision-making, this role ensures marketing investments deliver strong returns, strengthens brand impact, and enables scalable growth across markets.
Do you have what it takes?
Proven experience in marketing investment planning or business analysis with a regional focus.
Strong grasp of data analytics and its application in marketing investment decision-making.
Experience with Marketing Mix Modeling and forecasting sales based on marketing channels.
Demonstrated ability in strategic planning, with the ability to align marketing initiatives with overarching corporate objectives .
Effective communication and engagement skills with a track record of building consensus.
Agility in adapting to new trends and changing market conditions to optimize marketing investments.
Leadership experience with a background in cross-functional team collaboration.
Bachelor 's degree in Marketing , Business Administration, Finance, or a related analytical field preferred.
Lego · Boston Hub