Marketing Specialist - Agriculture Group

External

Idex · Crawfordsville, IN

Full-timeOn-siteToday

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About the role

The Marketing Specialist is responsible for planning, development, and execution of programs to drive awareness, engagement, and sales. This position reports directly to the Marketing Communication Manager and is located at the Crawfordsville, IN location. Travel will be limited to approximately 10-30%. The Responsibilities: Develop, implement, and track marketing programs & communication tools including: Marketing collateral such as product manuals, advertisements, brochures, sales sheets & flyers Website and web shop content including product descriptions, photos, videos, distributor locator, and technical documents Social media content supported by maintaining calendar of posts, audience engagement, performance analytics, and monitoring trends Internal and external communication such as email campaigns Additional content as assigned by Marketing Communication Manager Analyze and report on performance and efficiency of marketing campaigns and strategies Design, produce and maintain Banjo and KZValve's annual product catalog, ensuring alignment with brand standards Foster and enforce appropriate brand messaging, visual identity, and guidelines across all communication platforms Coordinate all activities for trade show exhibitions including arranging appropriate booth staffing and managing trade booth logistics Support product marketing initiatives, including messaging development, promotional campaigns and product positioning strategies Write, proofread and edit creative and technical content across different mediums Conduct market research and analyze trends to identify new market opportunities Work with external vendors and agencies to execute marketing programs Create PowerPoint presentations and other sales tools Optimize the CRM platform to support lead generation, customer segmentation and campaign performance tracking Analyze CRM data to identify customer trends and opportunities for targeted marketing strategies The Requirements: Knowledge, Skills, and Capabilities Experience in customer service, ma

Additional Information

If you're looking for a special place to build or grow your career, you've found it. Whether you're an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact. With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you. The Company: Located in Crawfordsville, Indiana, Banjo Corporation is a leading manufacturer of Liquid Handling Products that service Agriculture and Industrial Applications. Specializing in injected molded, glass-reinforced polypropylene products, Banjo prides itself on innovative design, skillful engineering, precise manufacturing, and finding the solution that works best for your liquid handling needs. Banjo Liquid Handling Products marketed and sold all over the world: Valves, Electric Valves, Manifold Systems, Dry-Disconnects, IBC/Tank Accessories, Cam Lever Couplings, Pipe Fittings, Line Strainers, and Pumps. KZValve, located in Greenwood, Nebraska was acquired by IDEX in 2021, bringing innovative valve actuation solutions to the Agriculture portfolio. Founded in 1976, two brothers created a business founded on single product, Hydra-Halt. The economical, automated valve used in fertilizer application was the result of the owner experiencing an ammonia spill while side dressing his corn field. Over the next forty years, KZValve built a broad product portfolio of automated valves with safety and modernization being paramount. Banjo Corporation and KZValve are a Unit of IDEX Corporation. IDEX (NYSE: IEX) is a company that has undoubtedly touched your life in some way. In fact, we make thousands of products that are mission critical components in everyday activities. If you or a family member is battling cancer or another life-threatening disease, your doctor may have tested your DNA in a quest to find the best targeted medicine for you. It's likely your DNA test was run on equipment that contains components made by our IDEX Health & Science team . You can enjoy fresh fruits and vegetables thanks in part to Banjo & KZValve, an IDEX company. Banjo and KZValve are used on the agriculture sprayers that apply fertilizer on crops. And if you were ever in a car accident, the Hurst Jaws of Life® /LUKAS® tool may have rescued you. Founded in 1988 with three small, entrepreneurial manufacturing companies, generating a mere $209M in revenue, we are proud to say that we now call 50 diverse businesses around the world part of the IDEX family. With more than 8,800 employees and manufacturing operations in more than 20 countries, IDEX is a high-performing, global $3.2+ billion company committed to making trusted solutions that improve lives. For more information, visit www.idexcorp.com .

Marketing Specialist - Agriculture Group

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