Paid Lead

Benefits

Additional Information

We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you? We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have three charity days allocated to support a cause that matters to you. What does Access offer you? We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career. You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you'll also have one charity day allocated to support a cause that matters to you. There are plenty of other perks. Apply to find out more. About you: You will be a member of a focussed, specialist team providing support and expertise to execute the Paid Media plans on behalf of a handful of Access Business Divisions. You are a hands-on specialist of Paid Search, LinkedIn, Meta, Demandbase, YouTube and GDN advertising + experienced with Twitter ads. On a daily basis, you will work collaboratively with the wider Digital Media Team to support across a number of business areas in order to drive results. You have a proven history of achieving results; and must be a team player who looks to solve problems and is happy to muck in to get the job done in a fast & agile environment. Day-to-day, you will: Leadership & Management Work as part of a small and focussed Digital Media Team to support the delivery of PPC for a few specific business areas. Ensure high quality work, best practice and serve the needs of the divisional Heads of Marketing Certify all PO's and budgets following due process AND are accurately tracked. We report monthly on ROAS / ROI by channel and want improvement for YTD impact Set and manage expectations so deliverables & deadlines are met Support the Digital Product Owner and lead the work to establish Paid Media as a consistent ROAS/ROI source for Forms Filled and Sales Qualified Leads from Digital channels Digital Acquisition and Conversion Optimisation Plan/Measure Digital Channels effectiveness for the different Industry & Customer segments Segment prospect and customers based on demographics, behaviours like past engagement and website interactions (content downloads, site page visits, etc.) and lifecycle status Find new approaches to Lead nurturing, including Content Scoring fundamentals and how they can best be incorporated into our Paid Media planning Create and implement new projects to help improve Conversion rates Service Delivery: Campaign Management & Execution: Lead PPC, LinkedIn, YouTube, and Twitter advertising, staying up-to-date with industry trends and new technologies. Coordinate with divisions and agencies to ensure paid media campaigns drive prospects and leads down the funnel, aligning strategies with top-performing web content. Develop, review, and improve campaign tactics and execution, ensuring seamless integration of content and paid media across channels. Performance Tracking & Reporting: Prepare for and lead monthly performance reviews, including KPI tracking, quarterly business reviews (QBRs), and campaign assessments. Collaborate with Digital, Data/BI, and Marketo teams to align goals and strategies, ensuring that divisional needs are met and that campaigns are optimized for lead generation and revenue growth. Regularly report on weekly, monthly, and year-to-date (YTD) results. Strategy & Stakeholder Management: Develop and implement effective strategies in a fast-paced B2B SaaS environment, balancing hands-on execution with strategic thinking. Provide trusted guidance in search and social advertising (LinkedIn, YouTube, Twitter) to ensure success. Communicate clearly and effectively with stakeholders, building business cases and ensuring visibility into campaign status, results, and future plans. Skills & Innovation: Demonstrate strong organizational, communication, and leadership skills, ensuring smooth collaboration across teams. Proactively drive process improvements, optimize paid media plans, and i