MarTech Strategy Lead

External

Usaa · San Antonio Home Office I

Full-timeRemoteToday

ComplianceData AnalysisLeadershipMentoring

Cover Letter Connect

Prepare for this interview

Elite

AI-generated questions, company research, and talking points tailored to this role

About the role

We are seeking a strategic and results-oriented MarTech Engagement Lead to serve as a key liaison between our MarTech organization and its internal stakeholders. This role is crucial for driving business outcomes by ensuring our marketing technology investments and strategies effectively support and advance organizational goals. You will champion the value of our MarTech stack, foster strong collaborative relationships across departments, and translate business needs into actionable technology solutions that enhance customer engagement and accelerate business growth. This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week. Relocation assistance is not available for this position.

Responsibilities

Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.

Leads team and stakeholders to envision, define, and translate Digital or Technology product and experience opportunities (customer 'needs' and 'wants' as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, epics, features) and drives execution strategy.

Shepherds highly complex, highly integrated, and strategic Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.).

Drives, quantifies, and defends Digital and Technology product and experience investments through Business Case artifacts and hypotheses, communicating the value proposition of Digital or Technology products and experiences.

Continuously leverages expert data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs; shares best practices with team members.

Guides team to generate meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements; follows through to ensure applicable improvements are implemented.

Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products.

Actively manages ambiguity, influences others to bring in 'big picture' thinking and drives clarity, solutions, and execution plan among team and stakeholders.

Maintains and applies expert knowledge of the business, technology, UX, and relevant experiences and processes and an expert understanding of Product Management.

Consistently provides guidance and mentoring to team members and acts as an escalation point and ensures issues are resolved.

Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

Bachelor's degree; OR 4 years of relevant education and/or experience.

Comprehensive knowledge of Technology/Digital products and emerging technology platforms, applications data analysis and research techniques and standards.

Proven track record to effectively develop, influence, present and communicate highly complex business, digital, or technology

MarTech Strategy Lead

About the role

Responsibilities

Benefits

Additional Information

Your Match

Company Intel

What employees say

Interested in this role?