Support audience delivery workflows to external partner platforms including DSPs, social platforms, and data marketplaces
Support the activation of 1st and 3rd party audience data across TransUnion partner integrations
Monitor delivery pipelines to ensure audiences are successfully activated and refreshed according to partner requirements and refresh cadences
Troubleshoot audience delivery issues including delivery failures and platform delivery discrepancies
Investigate audience scale or match rate issues across partner platforms
Track audience delivery performance and identify potential issues impacting activation scale or reliability
Support operational monitoring of delivery pipelines, identifying failures or anomalies requiring intervention
Contribute to and maintain documentation of activation workflows, troubleshooting procedures, and partner-specific requirements
Qualifications & Experience
Bachelor's degree or equivalent practical experience
2-4+ years of experience in adtech, martech, audience activation, or technical operations roles
Experience supporting advertising platforms such as DSPs, social platforms, or data marketplaces
Experience working cross-functionally with technical and business teams
Technical Skills
Experience with audience delivery workflows , including file-based or API-based integrations
Familiarity with advertising platforms such as DSPs, social platforms, or data onboarding environments
Basic SQL proficiency preferred
Strong Excel skills including sorting, filtering, and formulas
Understanding of identity resolution and audience segmentation concepts
Impact You'll Make:
Core Competencies
Strong analytical and problem-solving skills
Detail-oriented with strong operational discipline
Effective written and verbal communication skills
Ability to manage multiple priorities in a fast-paced environment
Interest in learning and growing within the adtech ecosystem
This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.
TransUnion Job Title
Specialist II, Business Operations
Benefits
Remote work options
Additional Information
TransUnion's Job Applicant Privacy Notice
What We'll Bring:
The Audience Activation Specialist is responsible for supporting the delivery and activation of TransUnion's 1st and 3rd party audiences across a broad ecosystem of advertising and marketing platforms. This role ensures audiences are successfully configured, delivered, refreshed, and maintained across partner platforms including DSPs, social platforms, and data marketplaces.
The position serves as a technical resource for internal teams and partners, ensuring audience delivery pipelines operate reliably while troubleshooting activation issues and optimizing delivery workflows.
The ideal candidate is detail-oriented, technically curious, and comfortable working across multiple platforms and teams to ensure audience data is accurately and efficiently delivered to our partners.
Transunion · Lagunilla DE Heredia