Additional Information
Techtronic Industries (TTI) is a world leader in cordless technology spanning power tools, accessories, hand tools, outdoor power equipment, as well as floorcare & cleaning products. Our focus is on end-users that range from professionals in the industrial, construction and infrastructure sectors to DIYers in home improvement, repair, and maintenance. TTI's powerful brand portfolio includes MILWAUKEE®, RYOBI®, AEG® - recognized worldwide for their deep heritage and innovative product platforms of superior quality.
The company maintains a global manufacturing and product development footprint, with record world-wide sales of approximately US$14.6 billion and around 49,000 employees in 2024. Hiring exceptional people is a top focus at TTI. This drives a high-performance culture across all levels of our organization and helps to achieve our vision of being number one in the industries we serve. Our unique high-speed decision-making process supports our acute focus on developing superior products and meeting high customer expectations. We view our winning culture as a competitive advantage that powers our growth.
Looking for an experienced Digital Marketing Assistant to join the EMEA digital team at Techtronic Industries, a worldwide Power Tools manufacturer, for the consumer power tool brand RYOBI & our trade power tool brand, AEG.
Based in our European headquarters in Maidenhead, the EMEA consumer digital marketing team is responsible for the management and execution of the online marketing strategy across Europe & supports the development of the e-commerce roll-out plan. The department is a busy and dynamic function that supplies all European regions with the online marketing materials & e-commerce functionality needed to deliver the company's ambitious financial growth targets.
Reporting directly to the Head of Digital Marketing RYOBI & AEG EMEA, you will be responsible for leading the 360° online support plan for new products and supporting web enhancements across the user journey's various touchpoints, based on latest trends, audits & SEO recommendations. You will have an e-commerce mindset when developing content for online distribution including landing page development and asset creation for newsletters, SoMe & paid media campaigns.
The position will work to improve the paid media and SEO strategies at a European level. They will work proactively with multiple external agencies to assess the performance of online campaigns & related data to identify and implement recommendations to increase online performance. This includes keyword research and management, analytics and tracking, landing page performance analysis, and campaign reporting as well as manage paid digital marketing campaigns including paid search, display, and social campaigns.
The successful candidate will also be expected to offer wider support to the marketing team in events and/or photoshoots. This role will involve close co-ordination between local marketing teams, product management and our digital agencies to ensure new product information and key marketing initiatives are reflected in the web content across Europe.
KEY RESPONSIBILITIES INCLUDE:
Manage the 360° online support plan for new product launches including landing page development and asset creation for newsletters, social media & paid advertising
Support web enhancements across the online user journey
Support the development of new e-commerce functionality online
Execute a comprehensive performance-media strategy across programmatic, display, paid social, video, and mobile advertising tactics to drives business results
Monitor SEO activity and the impact of media campaigns to implement recommendations to increase performance
Regular reporting, tracking & measurement of online activity & campaigns (Google Analytics, Google Tag Manager, Google Search Console, Data Studio) to create monthly/quarterly/yearly reports
Support digital asset creation, including animations, graphics and involvement with photography and video production
Maintain a strong relationship with the European marketing teams, working with them to create effective solutions and support with local implementations
Liaise with product management teams to develop the most effective online support plan for their products
Independent management of projects with external marketing agencies from brief creation, to budget management and asset delivery
Assist in the organizing of promotional events, including Pan-European customer conference and attend them to facilitate their success
Ttiemea · Maidenhead, UK