10+ years experience working as a product lead or a business strategy lead of a product-driven organization within the media, marketing, or data categories.
Strong history as a buyer, seller or senior partnerships role of large scale, data driven marketing initiatives.
E xperience building successful teams from the ground up, creating new businesses or product lines within large organizations.
Experience defining and executing a cohesive go-to-market plan (differentiation, pricing, marketing, training & strategic partnerships)
Experience with international privacy policy and regulation in the market in question along with a strong grasp of the effect on the advertising and marketing ecosystem.
Proven ability to manage multiple initiatives in a fast-paced, cross-functional, highly matrixed environment.
Impact You'll Make:
Bring local market expertise and knowledge to help define which Marketing Solutions products are brought to the region: continually evaluating product-market fit and providing product and feature feedback to the Global Marketing Solutions group.
Own the regional go-to-market strategy development and execution, working with Global Marketing Solutions leadership and align to the strategies developed in the horizontal.
Be the industry specialist and go-to-market resources to:
Drive marketing and demand-gen activities
Develop and maintain data and publisher partnerships to support the products
Provide market insights and product feedback
Work closely with legal, compliance and privacy teams to ensure our products are delivered in a privacy conscious and compliant manner.
The ideal candidate is an energetic leader that can effectively develop and articulate a product vision and strategy that leverages a core understanding of:
The advertising and marketing technology ecosystem
The enterprise solutions available within Global Marketing Solutions organization
An effective sales and support model for these solutions
The local market dynamics that impact product and GTM strategy; privacy, regulatory climate, data availability, competition, etc.
The role will work closely with regional and global leadership to ensure delivery of best-in-class enterprise marketing solutions and deliver value to our clients.
Leverages own experiences combined with global ideas/inputs to develop long-term growth strategy; develops business cases; communicates strategy and secures buy-in from the business.
Advocates for the region and provides feedback to the Global Marketing Solutions leadership on local needs, features and functionality.
Influences, monitors and supports the delivery of annual revenue and profitability targets:
Work with the Global Marketing Solutions organization, the CoE and regional stakeholders to ensure successful achievement of annual revenue goals.
Ensures local sales teams are equipped to drive product adoption; increase pipeline and average deal size.
Optimizes use of technology, resources, etc. to drive continued efficiency gains and increase profitability.
Builds a culture of collaboration:
Develops close relationships with leaders across the organization - product, sales, privacy, compliance; both in region and in the Center
Is rated highly by regional peers and internal customers on KPI's - value creation, responsiveness, speed, ease of doing business
Develops talent and creates a connected community of best practice sharing & application
Establishes efficient and effective mechanisms for sharing and app
Benefits
Vision insurance
Additional Information
TransUnion's Job Applicant Privacy Notice
What We'll Bring:
At TransUnion, we are dedicated to finding ways information can be used to help people make better and smarter decisions. As a trusted provider of global information solutions, our mission is to help people around the world access the opportunities that lead to a higher quality of life, by helping organizations optimize their risk-based decisions and enabling consumers to understand and manage their personal information. Because when people have access to more complete and multidimensional information, they can make more informed decisions and achieve great things.
Every day TransUnion offers our employees the tools and resources they need to find ways information can be used in diverse ways. Whether it is helping businesses better manage risk, providing better insights so a consumer can qualify for his first mortgage or working with law enforcement to make neighborhoods safer, we are improving the quality of life for individuals, families, communities and local economies around the world.
Transunion · Toronto, Canada